Quorn Professionals Chef Demo Stand at Food Truck at Plant-Based World Expo 2021

For market leaders Quorn, the Plant Based World Expo is an important event, full of competition and NPD

To create a standout impact and show sector ownership, Quorn activated 2 event areas at the one big show.

  • Outside, their fully electric Food Truck was used to ‘Meet and Greet’ everyone on arrival located at the entrance.
  • The promotion team offered hot tasters and directed the corporate VIPs to Quorn’s main chef demo area inside
  • Then in the main hall, the indoor exhibition stand housed Quorn’s leading food economists, making gourmet tasters
  • On exiting the show event goers were given more hot tasters for their journey home, thanked for coming and waved off.
  • This strong presence from Quorn at the entrance, centre and exit provided massive brand impact in a highly competitive environment
Quorn's Promotional Team offering Hot Tasters and directing VIPs to Quorns inside event
Quorn Exhibition Stand at Plant-Based World Expo 2021
Event goers given more hot tasters by Quorn's Promotional Team on their way out
Quorn's Electric Van outside Plant Based World Expo 2021

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