For market leaders Quorn, the Plant Based World Expo is an important event, full of competition and NPD
To create a standout impact and show sector ownership, Quorn activated 2 event areas at the one big show.
- Outside, their fully electric Food Truck was used to ‘Meet and Greet’ everyone on arrival located at the entrance.
- The promotion team offered hot tasters and directed the corporate VIPs to Quorn’s main chef demo area inside
- Then in the main hall, the indoor exhibition stand housed Quorn’s leading food economists, making gourmet tasters
- On exiting the show event goers were given more hot tasters for their journey home, thanked for coming and waved off.
- This strong presence from Quorn at the entrance, centre and exit provided massive brand impact in a highly competitive environment