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EXPERIENTIAL MARKETING SERVICES
Display areas, product demonstrations, sampling, promotional staff and marketing knowhow. These are the 5 elements of creating successful experiential marketing campaigns
Experiential Marketing
The common principles of experiential marketing include engaging consumers using ‘sensory experiences’. Touch, taste, sight, sound, and scent are the five that inform our physical world, with emotive engagement crowning them all. Effective experiential marketing creates opportunities to bring your brand to life and engage your audiences.
Equipment Production
Great experiential engages SIX senses: touch, taste, scent, sight, sound, and emotion too! It’s a psychologically proven fact that the more sensory clues you can stimulate in your engagement, the longer-lasting and stronger impact your activity will have.
Plan beyond a basic sampling table and think of a creatively styled ‘brand experience’ that immediately communicates your core brand position in an attractive, memorable way. Whether you are exhibiting at a trade show, a supermarket, a high street or anywhere else, your event area needs to have the WOW factor to cut through the noise and make your audiences want to find out more.
Promotional Staff
You have probably come across the old adage that stipulates, “It’s not what you do but the way that you do it; that’s what gets results.” In our extensive experience, this is very true, especially when it comes to promotional staff. You see, not everyone is cut out to be the face and voice of a brand, meeting and greeting an endless line of complete strangers in a positive, professional and consistent manner
Product Sampling
Product sampling is the most effective way of getting your products into your consumers’ hands, minds, mouths – and shopping baskets. This type of experiential marketing at supermarkets fast-tracks the consumer through initial awareness, trial, evaluation and purchase – so it is arguably the most powerful form of marketing available for any fast-moving consumer goods (FMCG) brand. Product sampling has evolved. Experiential makreting and product sampling at supermarkets, convenience retailers, high streets, train stations, and events means that your brand is no longer restricted to ‘Mable with a table’ style supermarket sampling as it has been so poorly implemented at many supermarket chains.
Product Demonstrations
Helping potential customers understand your product and how to use it are essential tactics for growing sales. Product demonstrations are a superb way of not only showing off products but also explaining how they fit into peoples’ lives and the benefits each product delivers. Having professionally trained brand ambassadors adept at approaching the public, presenting your products and confidently encouraging the purchase of your branded range is a critical skill set that will define whether shoppers will stop, listen and purchase – or just walk straight past.
Social Media Content Creation
Elevate your brand’s presence through engaging social media content, influencer-driven events and user generated content creation campaigns. Build lasting connections with your audience, creating buzz both online and offline. You can entice thousands of new consumers to engage with and follow your social media platforms at your experiential sampling events.
PR Stunts & Media Coverage
Leverage powerful PR stunts and media coverage to increase brand awareness, engage industry leaders, and amplify your message through high-traffic consumer and trade locations. A well-executed PR stunt can capture attention and create a lasting impact for your brand. Bold, interactive experiences have the power to stop people in their tracks, spark conversations, and generate headlines.
