-
MORRISONS PRODUCT SAMPLING
Grow and secure your Morrisons listings by sampling to all shoppers on arrival in front of their largest sized superstores, in their entrance foyers or around busy high street supermarkets on busy suburban area high streets.You can also build your relationships and support your product launches with memorable buyer engagement event days at their Hilmore House Head Office.
Supermarket Sampling at Morrisons
LINK will help you to create an effective experience to present your brand, sampling your stocked range and create huge volume sales growth across Morrisons’ largest format, flagship sized supermarkets. Booked with official permission of Morrisons head office, LINK secure the busy event areas in front of stores, liaise with the store managers and execute experiential marketing event days to engage Morrisons’ shoppers and drive product sales of your stocked range.
Morrisons Front of Store Sampling
It is possible to set up your branded event area in front of the main entrance areas of flagship sized Morrisons supermarkets so that ALL shoppers get to see, try and buy your products. This enables maximum brand visibility and reaches 100% of customers on arrival. The sales stock can be set up on an FSDU or chiller in the foyer area; with shoppers informed of the regular stock location on aisle.
Morrisons Foyer Sampling
Many stores have internal sampling event sites available in the foyer and entrance areas of their larger sized stores. These are well suited for portable catering carts that can be used for ambient, chilled or cooked samples. The indoor event sites are especially well suited to smaller sized set ups which have less overhead protection during winter months.
High Street Store Sampling
Many of Morrisons’ stores are located in busy city centre high street locations and also in busy suburban retail areas. These types of locations enable us to create a compact pop up sampling experience in front of the main entrances of their stores, to engage thousands of shoppers on arrival. With expert guidance, we will select the most relevant stores, which will deliver the highest yield sales results for your brand – and create a touring supermarket roadshow sampling plan that is right for your brand.
Morrisons Sampling Campaign Case Studies
Kellogg’s Oaties Supermarket Sampling Tour
Pepsi – Sales Activation & Brand Experience at Morrisons
Bazooka Retail Sampling Campaign – Asda and Morrisons
Barilla Pasta and Pesto – Sainsbury’s and Morrisons Supermarket Sampling Campaign
Kelloggs Oaties Supermarket Tour
Mogu Mogu Drink Sampling
Kohinoor Morrisons Sampling Tour
Nature’s Path Morrisons Sampling & Sales tour
See what you can do at other supermarkets
Are you looking to grow sales at Morrisons stores?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.