You can introduce your brand to thousands of students through university and Freshers’ Fair product sampling, reaching new consumers as they establish lifelong purchasing habits. From Freshers’ Fairs and on-campus activations to experiential product sampling and promotional teams, LINK delivers fully managed campaigns that drive product trial, build brand affinity and encourage future purchase. Find out how university product sampling can support your next campaign, or get in touch today.
Sampling on University Campus & Freshers Fairs
University campuses are incredibly busy places for brand activations and sampling campaigns. They are frequented by thousands of 18-22 year old students each day. The campuses can host either large scale brand experiences with paid for event space or also roaming sampling on busy walkways leading into them.
Freshers’ fair sampling allows brands to gain visibility and reach a large audience at the start of term. This specific event has the added benefit of helping brands engage with students when they are at the very start of their independent living journey.
Brand Experiences & Social Media Amplification to Students
If social media engagement and media sharing is your goal, universities are the place to do it. Students are incredibly active on social media, and a post-worthy campaign can quickly go viral if shared by students on their social platforms, massively amplifying the campaign’s reach.
University students represent a young audience more receptive to new trends and tech innovations. By targeting this group through freshers fair sampling, brands can build lasting relationships with consumers who have the potential to be loyal in the long term, as they mature into future young professionals.
Which Universities to Select for your Student Sampling?
The selection can be based on any number of factors aligned to your brand and targeted audience reach. For example:
- Largest universities based on student population size
- Subject specific universities, targeted by faculty specialism
- Domestic UK based students Vs International Students
- Students ranked by Ethnicity and Religion
- Sporting students, ranked by Athletic reputation and sport clubs