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WHSMITH PRODUCT SAMPLING

You can create impactful WHSmith Travel product sampling campaigns that increase brand awareness, encourage product trial and drive retail sales. Reach WHS shoppers inside or in front of the UK’s busiest train and tube stations around London and throughout major cities of the UK. Extend coverage at airports, hospitals and other high-footfall travel locations.

WHSmith retail sampling - Large crowd outside Sparkling Ice promotional vehicle

WHSmith Product Sampling – Train and Tube Stations

WHSmith Travel permit compact sampling inside their station stores; and also sampling on the busy concourses and approach areas of the stations to which the WHSmith Travel stores are located.

LINK will design, build, staff and organise your WHSmith sampling campaign, across the largest and busiest WHSmith Travel stores across London and major cities of the UK. While WHSmith stores in Airports and Hospitals can also be covered too, the repeat travel habits of train station stores makes these ideal locations for focusing your sampling campaign at.

Sampling within WHSmith Locations

Our WHSmith retail sampling campaigns give brands the opportunity to engage shoppers directly within selected WHSmith locations. We work with you to identify the most relevant stores for your target audience and campaign objectives, creating a tailored sampling tour designed to maximise product trial, brand engagement and sales.

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Are you looking to grow sales at WHSmith stores?

MAKE CONTACT

To discuss a bespoke WHSmith product sampling campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

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