BP M&S Food product sampling gives brands the opportunity to connect with on-the-go shoppers at BP forecourt stores stocking the M&S Food range, one of the UK’s longest-running forecourt convenience partnerships. LINK delivers professionally managed product sampling campaigns that help increase brand awareness and influence purchasing decisions among commuters and drivers topping up on quality food for now and later.
BP M&S Food Product Sampling
BP’s M&S Food sites are a specific network of company-owned forecourt stores across Great Britain, combining fuel, BP’s own Wild Bean Café and the M&S Food range in one stop. Sampling at these locations puts your product in front of drivers and commuters already stopping for fuel, coffee or a food top-up, making it a natural moment to introduce your product. LINK plans, staffs and manages your BP M&S Food sampling campaign from start to finish, delivering measurable engagement at a high-frequency, everyday touchpoint.
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To discuss a bespoke campaign plan at BP M&S to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.