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Emerging Experiential Strategy

Review the insight articles below, for the latest thought leadership in experiential marketing.

12 JunWill your brand be the hero of the high street?


  If your brand has suffered sales losses across your high street convenience retail stockists during the Lock-Downs, this visual overview...Read More
experiential marketing at trade shows post corona virus?

22 AprWhich will be the most important food industry trade shows, Post Corona?


While the Corona Virus has clearly shown that no-one in the marketing industry has a crystal ball, the limited physical contact...Read More
Kelloggs Krave - Summer Sampling Case Study

08 Apr2020’s TOP 10 SAFE SUMMER SAMPLING LOCATIONS (POST LOCKDOWN EDIT!)


2020’s TOP 10 SUMMER SAMPLING LOCATIONS – POST LOCKDOWN EDIT! SALVAGE YOUR SUMMER! Now that the restrictions are finally being lifted,...Read More
Product demonstration promotional team

22 Jan2020’s most effective product demonstration locations for power tools and garden machinery.


Where are the most effective product demonstration locations for 2020? In the months leading up to the Q2 retail trading period,...Read More

17 JanExperiential Marketing: Relevant, Fun & Inclusive.


Experiential Campaigns Make Marketing Relevant, Fun & Inclusive As consumers it would be fair to say that we don’t like most...Read More

03 DecHow to give a product demonstration and make a sale


How can you enhance your brand’s product demonstrations - to massively increase engagement and really drive your sales at trade shows...Read More
Product sampling campaign for True Nopal outside Waitrose

22 AugHelp shoppers see, try and buy your products


Product sampling delivers better sales than in-store display campaigns In the never ending fight for product sales and market share brands...Read More

22 AugProduct Sampling & People Power


Product Sampling & People Power It's easy to understand how commercially minded brand owners and over stretched marketing teams can start...Read More
True Nopal social media photograph with happy consumer

13 AugWho needs sales when you have friends and followers


FMCG Brands need sales not soft metrics A cursory glance at the UK’s latest advertising expenditure figures will show brands are...Read More

24 JulFour key food trends for autumn/winter


How to drive seasonal product sales this autumn and winter Whilst it may seem unusual to be thinking about autumn and...Read More