Create New Followers and Brand Fans
You can entice thousands of new consumers to engage with and follow your social media platforms at your experiential sampling events. Offering an extra incentive above a sample, such as a whole pack or entry into a competition can lead to thousands of new likes and follows.
These new brand fans are not just random people, but higher value, authentically engaged audiences. Each will have interacted with your brand in real life, tasted your produce and spoken to an ambassador. This leads to far higher rates of engagement, long after the event itself has moved on.
Create User Generated Content
Some of the most powerful product endorsements come from organic user generated social media content. When other people endorse your products it’s even more powerful than saying it for yourself.
Part of your experiential campaign should encourage audiences to create and share their own content, to amplify your messaging and raise brand awareness. Including an interactive fun social media photo opportunity with an incentive, is a powerful way to get customers share their interaction with your brand.
Social Media Selfie Walls
Your event area can include an attractively styled social media selfie wall, which enables event goers to create a lasting souvenir image of the experience. This can be uniquely designed and built to reflect your brand values, themes and styling.
For added amplification, you can incentivise the event goers to share it on their own social media platforms. They can tag your page and share it on their stories to reach a far wider audience than the event site itself.
Tour Schedule Broadcasting
Every day of your campaign is an opportunity to create high quality content for your brand. You will receive photos of interactions and locations each day, that can be used for broadcasting across your social media platforms.
In addition to the activity locations, posed photo shoot pics can be arranged on the tour schedule to capture regional landmarks for extra content creation too.
Create Live Influencer Events
Bringing social media influencers and aligned consumer audiences together on your sampling event area creates authentic engagement and the opportunity to share the event far beyond the immediate reach of the event site itself.
Whether it’s at a relevant festival, an aligned lifestyle location, a trade show or product launch event, you can create massive reach for your brand. You can invite professional influencers, meet semi-pros and everyday folk with big followings of their own. (See example video of a Live Influencer Led Event, at the top of this page).