You can create product sampling campaigns that connect your brand with large, engaged audiences at athletic events and busy gyms. From pop-up sampling at major sporting events to gym product sampling inside and outside leading fitness clubs, LINK delivers fully managed experiential campaigns that increase visibility and create meaningful consumer engagement. Continue reading to see how athletic event and gym product sampling can support your brand, or get in touch to start planning your campaign.
Engaging Consumers at Athletic Events
Athletic events attract large, enthusiastic crowds, making them ideal settings for product sampling. Sampling at athletic events allows for pop-up sampling experiences at strategic locations around stadiums and fields. Our sampling team will select the most relevant and well-attended events, enabling your brand to immediately increase its visibility and sales.
Sampling at Athletic Events
Many athletic events allow for sampling directly at the event, giving you maximum access to customers attending and enabling stronger brand synergy between the event and the campaign.
Effective sampling can also be performed along key high streets and train stations leading to the event to catch customers travelling to the events, extending your campaign reach even further to more people.
Engaging Athletic Gym Goers
Sampling can be conducted both inside and outside of busy gyms. You can reach fitness focused young professionals at peak times, on peak days. LINK can provide options for internal activation with affordable event space fees in leading chains like Pure Gyms, David Lloyd, Virgin Active and more. On a roaming street sampling basis, the teams can be positioned on public highway outside of busy high street gyms too.















