Reach ethnic, international and world food shoppers at a nationwide array of flagship sized Halal supermarkets located in demographically aligned areas of every UK city with high ethnicity. Create authentic, culturally relevant brand experiences in front of the busiest stores, on peak shopping days or in the build up to religious festivals using multi-lingual promotional staff and expert chefs to engage this rapidly growing, valuable market sector.
Halal Supermarkets are Powerful Community Hubs, Ideal for Sampling
Increasing your products’ rate of sale in this growing world-food ethnic channel has never been easier. Each city bow has a range of large sized, busy Halal stores attract a large, loyal, and high-frequency shopper base. With our expert guidance, your brand can become a trusted part of their community using Halal product sampling at supermarket locations to drive both immediate and sustained sales growth.
Build Trust with Authentic Engagement
For brands with Halal-certified products, authentic connection is key. Our multi-lingual, culturally-aware teams are trained to communicate your brand story with respect and nuance, ensuring a positive and effective brand experience that fosters long-term loyalty.
Create a Positive First Impression
The entrance to a Halal supermarket is a welcoming social space, central to the community’s shopping routine. You tap into this environment by creating a positive first impression for your brand, engaging families and loyal customers with an attractively branded sampling event area with full graphics and catering; building trust before they even step inside.
Targeted Ramadan & Community Activations
Connecting with the community during key cultural moments builds deep brand resonance. You can use LINK to help plan and create targeted campaigns for periods like Ramadan, Diwali or other important festivals. Activating at relevant times and locations from nighttime sampling outside mosques to large scale events like Halal Food Festivals and Melas.
Proven Sampling Success in Key Halal Retailers
Our campaigns are active in the UK’s most important independent Halal retailers. We have proven experience driving sales in stores like Pak Foods, Sharif and Sons, and Falcon Cash and Carry across Greater London, Manchester, Birmingham, Bradford, Burnley, Leicester, Nottingham, Luton, Slough and all other ethnically aligned UK cities.
Activate in Mainstream Supermarket World Foods Aisles
Your brand’s journey doesn’t end with specialist ethnic food retailers. The world foods aisle in mainstream supermarkets like Tesco, Sainsbury’s, Morrisons and ASDA represents a massive growth opportunity. With research from industry experts Kantar showing that over 85% of UK households now purchase from this category, it’s clear that millions of adventurous consumers are actively seeking new and authentic flavours. Sampling in this high-footfall location is the most effective way to introduce your Halal-certified products to a new, mainstream audience and drive significant volume growth.
See what you can do at other supermarkets
Are you looking to grow sales at Halal Supermarkets?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.