HEAD OFFICE SAMPLING & BUYER ENGAGEMENT EVENT DAYS
Rather than wait for buyers to visit your stand at trade shows, your brand can pro-actively visit them in their place of work; to present your samples and latest NPD.
Whether your brand is already listed or if you are seeking to attract the attention of prospective grocery industry buyers, sampling at head offices enables corporate VIPs to see, try and buy your products.
For brands who are already listed at the retailers, you can use head office event days to develop the relationships with the lead buyer and the entire buying team. By hosting Buyer Engagement Event Days, your brand becomes more than just a number on a Rate of Sales spreadsheet. By feeding them and the entire HQ workforce, playing some fun branded games that create moments of joy; your brand can build emotional engagement and long-term loyalty.
Win New Listings
If your brand is not yet listed with your wish list of buyers, you can use tactical roaming sampling outside of their HQs to attract their attention. The Public Highways, busy walkways and connecting stations that lead in and out from these corporate buildings are ideal for locating promotional sampling. LINK have used this tactic for many brands to win both the attention of buyers and valuable new retail listings for these ambitious brands.
Gain Press Coverage
Sampling to journalists puts your products into the hands, minds and publications of your target media. For trade journals, locations such as William Reed Business Media have bookable event spaces in their carpark entrance areas. For consumer titles, the media houses can be accessed via the entrance areas with a mix of food trucks, portable carts and sampling trikes.
Head Office Sampling Location Selection Options
Supermarket Head Office Sampling:
- Tesco Head Office
- ASDA House
- Morrisons Hilmore House
- Sainsbury’s Holborn
- Waitrose Bracknell
Convenience Retailer Head Office Sampling:
- Co-op Angel Square
- B&M Bargains
- Home Bargains
- John Lewis Partners
Petrol Station Forecourt Head Office Sampling:
Wholesaler Cash & Carry Head Office Sampling:
Health Food Head Office Sampling:
- Whole Foods
- Planet Organic
- Holland & Barrett
Food Service Head Office Sampling:
- Compass Group
- Creed Food Service
- Café Nero
- The Restaurant Group
- Punch Taverns
- Pret A Manger
- Costa Coffee
- The Grocer/William Reed Business Media
- Hearst Media
- Future plc
- News Corp UK
- Bauer Media
Social Media Head Office Sampling: