Head Office Sampling & Buyer Engagement Event Days

HEAD OFFICE SAMPLING & BUYER ENGAGEMENT EVENT DAYS

Bring your brand to life at corporate head offices to engage buyers and secure valuable product listings.

LINK delivers tailored head office sampling campaigns that strengthen existing buyer relationships, attract prospective retail buyers and support new product listings through engaging brand experiences. From supermarket headquarters and wholesaler offices to media houses and social media company HQs, every activation is designed to maximise product trial, buyer engagement and brand visibility. Discover how head office sampling can help secure your next retail opportunity.

Sainsburys Holborn - Head office Sampling event days with games

Nurture Existing

For brands who are already listed at the retailers, you can use head office event days to develop the relationships with the lead buyer and the entire buying team. By hosting Buyer Engagement Event Days, your brand becomes more than just a number on a Rate of Sales spreadsheet. By feeding them and the entire HQ workforce, playing some fun branded games that create moments of joy; your brand can build emotional engagement and long-term loyalty.

Win New Listings

If your brand is not yet listed with your wish list of buyers, you can use tactical roaming sampling outside of their HQs to attract their attention. The Public Highways, busy walkways and connecting stations that lead in and out from these corporate buildings are ideal for locating promotional sampling. LINK have used this tactic for many brands to win both the attention of buyers and valuable new retail listings for these ambitious brands.

Gain Press Coverage

Sampling to journalists puts your products into the hands, minds and publications of your target media. For trade journals, locations such as William Reed Business Media have bookable event spaces in their carpark entrance areas. For consumer titles, the media houses can be accessed via the entrance areas with a mix of food trucks, portable carts and sampling trikes.