• Lyre's Big Feastival Making Cocktails


Explore your options for

engaging consumers at events

For every brand, there are a range of perfectly aligned consumer event sampling opportunities. At shows and festivals that offer highly targeted opportunities for product sampling, experiential marketing, direct sales and social media. If you want your brand to engage with thousands of customers each day, in a fun, friendly and relaxed environment, then we can help you achieve stand out impact, meaningful dialogue and measurable results.

There are so many types of shows to select from for your product sampling activities, you can tap into our 20+ years’ of experiential marketing experience to guide you through the myriad of options. There are relevant events to suit all budgets: there are widely different site fees between different festivals, different event durations and product sampling regulations that we will guide you through, to optimise your impact and make the most of your consumer events budget.

Summer sampling, Turtle-Wax Product Demonstrations experiential marketing,

Effectively planned product sampling event areas for consumer shows should include a range of elements to attract, engage and add to the experience of the event goers. Promotional product sampling is an essential ingredient within the mix; but there’s more to sampling at shows than just giving your products away for free.

With our expert guidance and implementation skills, you will come away from each show with a measurable return for product sampling, direct sales, data capture, market research, social media – or whatever else is aligned to your brand’s commercial objectives and KPI benchmarks.

Bundaberg at Food Festivals, Summer sampling experiential marketing, Tesco shopper agency,

There’s also the wide range of highly sensitive hygiene and safety considerations to factor in, when product sampling at consumer shows too. After recent, well publicised tragedies such as Pret A Manger’s lack of consistent allergy labelling in their own stores – one might hope that fatalities caused from poor attention to detail would diminish.

Despite your best intentions, it is up to you to ensure you enlist expert support to ensure your brand is not responsible for something equally horrific. When you allow us to plan your product sampling, you can be certain that always have clear allergy signage, separate chopping boards, food storage boxes, catering gloves, serving tongs and individual portioning methods.

We guarantee that your consumer events have all the essential catering items and procedures in place, to ensure that your brand is professionally represented, and products sampled both positively and safely.

Promotional sampling with data capture at consumer shows

Data capture with First Buses at consumer events

Product sampling at consumer shows is one of the most effective ways to enable huge volume outreach to an accurately targeted audience for your brand. While the shows might only last a few days, your ongoing relationship with these thousands of new brand fans should not end with the show.

By including a strong data capture incentive or simple data capture mechanic into your product sampling event area, we are able to capture the details of thousands of event goers, for your long term, ongoing dialogue. These are all consumers who will have met your brand ‘in person’ who will have tried your product sample, engaged with your brand ambassadors, had a positive experience with your brand and then signed up for you to stay in touch.

This army of new consumer ambassadors is then available for you to share your NPD announcements, inform them of new retailer listings, inspire them with seasonal recipe ideas and pull across to your retailers for repeat purchases.

Let us help you create a unique sampling event schedule

Butchers Pet Care - Experiential Marketing and Product Sampling at Outdoor Consumer Events

The logistical coordination of product sampling at consumer shows is a massive and complex challenge for non-specialists to undertake. Rather than waste your time and energies battling with an alien task while you have other pressing priorities, partnering with us means your events are fully managed by our specialist product sampling campaign management team.

We will advise you on the huge array of specialist event type options, many of which you may never have been aware of before. All aspects of product sampling roadshow planning will be planned for you. We will take care of stock logistics, catering, staff travel, site set up, space booking, team briefing, consumables, uniforms, inclement weather provision, direct sales, social media, fun activities, handouts, social media – and everything else that’s required for each and every day.

Get in touch and we will show you how we will make promotional sampling activity at consumer festivals and shows come to life.

Promotional sampling consumer show types

There are so many types of consumer shows, events and festivals to pick from for your product sampling roadshow. They’re happening literally every weekend, somewhere in the UK almost every single weekend!

Here are a few outline summaries of the types you might want to consider for your product sampling roadshow:

Experiential Marketing event and Product Sampling with Fulfil, retail marketing agency, examples
  • Food festivals
  • (eg: Foodies Festivals, BBC Good Food, etc)
  • Music festivals
  • (eg: Leeds & Reading Festival, Bluedot, etc)
  • Athletic events
  • (eg: Great Run 10Ks, London Marathon, etc)
  • Sports events
  • (eg: Tennis, football, rugby, cricket, etc)
  • Motorsport events
  • (eg: Formula E, Formula One, Moto GP, etc)
  • Airshows
  • (eg: Southport Airshow, Bournemouth Airshow)
  • Universities
  • (eg: Freshers Fairs, or during term time)
Experiential Marketing Product Sampling Guinness Nuts - Tactical Roaming Sampling Consumer Events Fixtures , retail marketing agency, examples
  • Lifestyle Shows
  • (eg: Ideal Home Show, Grand Designs Live, etc)
  • Vehicle Rallies
  • (eg: Vintage car shows, Classic Car Show, etc)
  • Flower Shows
  • (eg: Chelsea Flowershow, Harrogate Flowershow, etc)
  • Agricultural Shows
  • (eg: The Great Yorkshire Show, Three Counties Show, etc)
  • Beer Festivals
  • (eg: Craft Beer Rising, The Great British Beer Festival, etc)
  • Loads more too!

Meet, greet, entertain and wow consumers at events they care about.

Consumer Event Sampling Case Studies




Fulfil Product Sampling

Pilgrim’s Eco-Friendly Sampling Tour

Special K Product Sampling

Positec Worx

Epson 3D Projectors

Catch up with the latest strategy for exhibiting at consumer shows

What could you do with your own promotional sampling truck?

What was Good and Not so Good – at the 2021 BBC Good Food Show?

What could your brand achieve at family friendly festivals?


BBC Good Food Show

It’s Show Time With Trade & Consumer Events

    Your Details


    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5









    Activity Location Options

    Which types of locations are of most potential interest

    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent



    Fan Oven
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler


    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation



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