CONSUMER EVENT SAMPLING
For every brand, there are a range of perfectly aligned consumer event sampling opportunities. At shows and festivals that offer highly targeted opportunities for product sampling, experiential marketing, direct sales and social media. If you want your brand to engage with thousands of customers each day, in a fun, friendly and relaxed environment, then we can help you achieve stand out impact, meaningful dialogue and measurable results.
There are so many types of shows to select from for your product sampling activities, you can tap into our 20+ years’ of experiential marketing experience to guide you through the myriad of options. There are relevant events to suit all budgets: there are widely different site fees between different festivals, different event durations and product sampling regulations that we will guide you through, to optimise your impact and make the most of your consumer events budget.
Effectively planned product sampling event areas for consumer shows should include a range of elements to attract, engage and add to the experience of the event goers. Promotional product sampling is an essential ingredient within the mix; but there’s more to sampling at shows than just giving your products away for free.
With our expert guidance and implementation skills, you will come away from each show with a measurable return for product sampling, direct sales, data capture, market research, social media – or whatever else is aligned to your brand’s commercial objectives and KPI benchmarks.
There’s also the wide range of highly sensitive hygiene and safety considerations to factor in, when product sampling at consumer shows too. After recent, well publicised tragedies such as Pret A Manger’s lack of consistent allergy labelling in their own stores – one might hope that fatalities caused from poor attention to detail would diminish.
Despite your best intentions, it is up to you to ensure you enlist expert support to ensure your brand is not responsible for something equally horrific. When you allow us to plan your product sampling, you can be certain that always have clear allergy signage, separate chopping boards, food storage boxes, catering gloves, serving tongs and individual portioning methods.
We guarantee that your consumer events have all the essential catering items and procedures in place, to ensure that your brand is professionally represented, and products sampled both positively and safely.
Promotional sampling with data capture at consumer shows
Product sampling at consumer shows is one of the most effective ways to enable huge volume outreach to an accurately targeted audience for your brand. While the shows might only last a few days, your ongoing relationship with these thousands of new brand fans should not end with the show.
By including a strong data capture incentive or simple data capture mechanic into your product sampling event area, we are able to capture the details of thousands of event goers, for your long term, ongoing dialogue. These are all consumers who will have met your brand ‘in person’ who will have tried your product sample, engaged with your brand ambassadors, had a positive experience with your brand and then signed up for you to stay in touch.
This army of new consumer ambassadors is then available for you to share your NPD announcements, inform them of new retailer listings, inspire them with seasonal recipe ideas and pull across to your retailers for repeat purchases.
Let us help you create a unique sampling event schedule
The logistical coordination of product sampling at consumer shows is a massive and complex challenge for non-specialists to undertake. Rather than waste your time and energies battling with an alien task while you have other pressing priorities, partnering with us means your events are fully managed by our specialist product sampling campaign management team.
We will advise you on the huge array of specialist event type options, many of which you may never have been aware of before. All aspects of product sampling roadshow planning will be planned for you. We will take care of stock logistics, catering, staff travel, site set up, space booking, team briefing, consumables, uniforms, inclement weather provision, direct sales, social media, fun activities, handouts, social media – and everything else that’s required for each and every day.
Get in touch and we will show you how we will make promotional sampling activity at consumer festivals and shows come to life.
Promotional sampling consumer show types
There are so many types of consumer shows, events and festivals to pick from for your product sampling roadshow. They’re happening literally every weekend, somewhere in the UK almost every single weekend!
Here are a few outline summaries of the types you might want to consider for your product sampling roadshow:
- Food festivals
- (eg: Foodies Festivals, BBC Good Food, etc)
- Music festivals
- (eg: Leeds & Reading Festival, Bluedot, etc)
- Athletic events
- (eg: Great Run 10Ks, London Marathon, etc)
- Sports events
- (eg: Tennis, football, rugby, cricket, etc)
- Motorsport events
- (eg: Formula E, Formula One, Moto GP, etc)
- Airshows
- (eg: Southport Airshow, Bournemouth Airshow)
- Universities
- (eg: Freshers Fairs, or during term time)
- Lifestyle Shows
- (eg: Ideal Home Show, Grand Designs Live, etc)
- Vehicle Rallies
- (eg: Vintage car shows, Classic Car Show, etc)
- Flower Shows
- (eg: Chelsea Flowershow, Harrogate Flowershow, etc)
- Agricultural Shows
- (eg: The Great Yorkshire Show, Three Counties Show, etc)
- Beer Festivals
- (eg: Craft Beer Rising, The Great British Beer Festival, etc)
- Loads more too!
