Trade shows are one of the most effective ways to win new listings for your brand. Use “Supported Event Activation” services from LINK to ensure your brand stands out for all the right reasons. Pick from exhibition stand design, full production, installation & removal, expo staffing, catering and logistics.

Exhibition Stand Design

Exhibition Support Staff

Equipment Production

Quorn at the plant based food expo consumer events & trade show sampling

Trade Show & Exhibition Stand Design

Effective exhibition display stands at trade shows should enable new trade customers to understand your brand’s USP and experience your brand’s perfectly presented produce.

With thousands of competitors all shouting for attention, LINK will help to make your expo stand shout out with unique visual displays, with flexible options to suit all size budgets and event space sizes.

Trade Shows & Expos product sampling

Promotional Staff for Exhibitions

Aside from your exhibition show event area and product sample display, your most important asset for an effective trade show is an enthusiastic team of well-briefed promotional exhibition staff and certificated catering professionals.

Unlike most professionals who ‘have to attend’ the trade show, your promotional team from LINK won’t be thinking about their emails piling up while they’re away! They are at the show with the sole focus of promoting your brand, communicating your messaging, presenting your tasters and engaging your customers. Expos are so busy, extra staff are essential if you want to come away with lots of qualified data capture contacts for your lead nurturing.

Fulfils Experiential Game at the NISA Expo & Trade Show

Exhibition Event Equipment

At trade shows with lots of brands on show, it takes more than a pop-up banner and a plastic table counter to create a meaningful stand-out.

For advanced exhibition strategy LINK can help you create and activate a fun branded game, create giant larger than life versions of your products, use portable sampling equipment, re-usable display counters, complex catering, chef demo areas – that all entices trade buyers to engage with your expo event area.


Key Activities at Trade Shows & Exhibitions:

Ask LINK to design a stand & expo package that suits your brand & budget

Receive an affordable cost for production & supported event activation

Consider additions such as fun ice breaker games & data capture staff

You turn up and all the expo set up work is done for you!

Trade Shows & Expos: Quorn doing chef demonstrations with staff

Sampling & Catering

Product sampling at trade shows can involve complex catering. We provide trained chefs, live cookery demonstrations, chilled storage, food logistics, catering consumables, sampling staff and everything needed for each exhibition.

Depending on your products, we will guide you on exhibition stand specifications. We can help you select catering equipment, food accompaniments, serving methods, sample presentation and staff uniform options to optimise your impact.

Catering Hygiene

Smart uniforms, clear signage, calls to action, allergy information and hygienic serving methods are not just essentials, but the key to creating a professional first impression. (It’s shocking how many less experienced food and drink professionals overlook these at trade shows, as it falls outside of their own area of expertise).

Partnering with us guarantees that these product sampling considerations are carefully planned out, factored in and incorporated into your exhibition stand for your trade show sampling strategy.

Princes Barcode Consumer Event Trade Show Sampling

People Power

Promotional sampling staff at exhibitions shows and trade shows are very affordable. Their hourly rates are a tiny fraction of the cost of the event space at the trade show, yet it is people power that you need to make your stand work effectively.

Don’t leave this essential element to non-specialist head office staff, who often cost more in wages, hotels and travel. It is lower cost and more effective to use a LINK team of locally based promotional professionals who we can handpick, mobilise and brief ready to support you at your next exhibition show.

Exhibition Stand & Trade Show Sampling Case Studies

Quorn Professionals Chef Demo 2021

Fulfil Van and Exhibition Event at Lunch! 2022

Crack’d at the Plant-Based World Expo and Food & Drink Expo 2022


Quorn at the Plant Based World Expo 2022

Princes Street Food at Barcode Festival

Quorn Green Street Kitchen at LACA

Quorn Professionals Chef Demo Stand at Food Truck at Plant Based World Expo

Catch up with the latest thinking on trade show sampling

UK’s Top Five Food Retailing Trade Shows in 2024


7 Deadly Sins for Exhibition Stands at the BBC Good Food Show 2022

What was Good and Not so Good – at the 2021 BBC Good Food Show?

    Your Details

    function mycustom_wp_footer() { ?>