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TRADE SHOWS & EXHIBITIONS
Exhibition Stand Design
Exhibition Support Staff
Equipment Production
Trade Show & Exhibition Stand Design
Effective exhibition display stands at trade shows should enable new trade customers to understand your brand’s USP and experience your brand’s perfectly presented produce.
With thousands of competitors all shouting for attention, LINK’s expert knowledge of experiential design will help to make your expo stand shout out with unique visual displays, with flexible options to suit all size budgets and event space sizes.
Promotional Staff for Exhibitions
Aside from your exhibition show event area and product sample display, your most important asset for an effective trade show is an enthusiastic team of well-briefed promotional exhibition staff and certificated catering professionals.
Unlike most professionals who ‘have to attend’ the trade show, your promotional team from LINK won’t be thinking about their emails piling up while they’re away! They are at the show with the sole focus of promoting your brand, communicating your messaging, presenting your tasters and engaging your customers. Expos are so busy, extra staff are essential if you want to come away with lots of qualified data capture contacts for your lead nurturing.
Exhibition Event Equipment
At trade shows with lots of brands on show, it takes more than a pop-up banner and a plastic table counter to create a meaningful stand-out display when completing trade show sampling activations.
For advanced exhibition strategy LINK can help you create and activate a fun branded game, create giant larger than life versions of your products, use portable sampling equipment, re-usable display counters, complex catering, chef demo areas – that all entices trade buyers to engage with your expo event area.
Key Activities at Trade Shows & Exhibitions:
Ask LINK to design a stand & expo package that suits your brand & budget
Receive an affordable cost for production & supported event activation
Consider additions such as fun ice breaker games & data capture staff
You turn up and all the expo set up work is done for you!
Sampling & Catering
Product sampling at trade shows can involve complex catering. We provide trained chefs, live cookery demonstrations, chilled storage, food logistics, catering consumables, sampling staff and everything needed for each exhibition.
Depending on your products, we will guide you on exhibition stand specifications. We can help you select catering equipment, food accompaniments, serving methods, sample presentation and staff uniform options to optimise your impact.
Catering Hygiene
Smart uniforms, clear signage, calls to action, allergy information and hygienic serving methods are not just essentials, but the key to creating a professional first impression. (It’s shocking how many less experienced food and drink professionals overlook these at trade shows, as it falls outside of their own area of expertise).
Partnering with us guarantees that these product sampling considerations are carefully planned out, factored in and incorporated into your exhibition stand for your trade show sampling strategy.
People Power
Promotional sampling staff at exhibitions shows and trade shows are very affordable. Their hourly rates are a tiny fraction of the cost of the event space at the trade show, yet it is people power that you need to make your stand work effectively.
Don’t leave this essential element to non-specialist head office staff, who often cost more in wages, hotels and travel. It is lower cost and more effective to use a LINK team of locally based promotional professionals who we can handpick, mobilise and brief ready to support you and your brand at your next exhibition show.
