Our Team of Experiential Experts
Meet Our Team of Experiential Experts
Joel Kaufman
Managing DirectorJoel is the founder of LINK with circa 30 years of daily experiential marketing experience. He helps to plan campaign strategy and oversees the operational teams, to ensure that the campaigns achieve or exceed expectations.
“I love the daily variety of LINK. Each day brings different creative challenges.”
Zabeer Hussain
Finance DirectorZabeer oversees LINK’s financial health and works with different departments to map out and track cash flow.
Kate Fairhurst
Group Campaign ManagerKate is an award winning asset to the LINK team. She leads the delivery of campaigns, supports operational teams and brings a level of expertise that makes LINK campaigns stand out in the industry.
“No day is the same at LINK and I get excited to find out what each day will bring.”
Chloe Lancashire
Group Campaign ManagerChloe oversees the delivery of experiential campaigns and supports the team with day-to-day operations. With several years of experience, she guides the team through challenges, shares knowledge and ensures campaigns run smoothly from start to finish.
“I love that every day is different. I get to work with a great team, solve problems, share what I’ve learnt over the years and watch some pretty exciting campaigns come to life.”
Sam Morton
Production ManagerSam oversees all jobs in design, to bring campaigns to life.
“LINK allows us to have autonomy in what we do. I never feel micromanaged and am treated like a person not a robot.”
Zoe Eveleigh
Staffing & HR ManagerZoe is the glue that hold everything together. As Staffing & HR Manager, she coordinates recuitment processes, supports staff and ensures that things are in place so everyone can achieve their potential at LINK.
“LINK’s business and energy keeps me on my toes and never bored.”
Gracie Guo
Finance & Procurement Coordinator
Will Rose
Brand Experience StrategistSince joining LINK in 2024, Will has become a key contributor to both operational and sales teams, helping them to push further with his event expertise.
“My favourite part of working at LINK is its diversity. Every Strategy plan is different and unique to that brand.”
Oliver Good
Brand Experience StrategistOliver has worked with LINK for almost a decade. His background in sales enables him to communicate with brands effectively and ensure their needs are always put first.
Aly Bongo
Senior Campaign ManagerAly turns our clients vision into actionable and creative marketing strategies that make an impact. Her enthusiasm and ambition push LINK to exceed expectations and go beyond the ordinary.
Shahbaz Ali
Quote EstimatorShahbaz is one of the experiential marketing strategy planners at LINK. He helps to create detailed campaign proposals, fully itemised costings and beautiful visuals that breathe new life into branded event areas.
Sharaz Hussain
Finance ManagerSharaz has worked with LINK’s Finance team for six years; his contributions have helped LINK craft cost-effective strategies that strengthen outcomes for clients.
“LINK offers its workers flexibility and prioritises helping employees strike a work-life balance. It’s nice to be able to choose how and when I work.”
Dave Muscroft
Production ManagerDave guides our production team, transforming client ideas into tangible results. His years of expertise ensures that every final deliverable not only meets but exceeds client expectations.
Andy Frew
Manufactoring ManagerJoiner Andy is a master craftsman at LINK. He can take a 3D visual design of an event area, wave his magic want and it magically appears in the workshop, in real life! (Albeit after a few days of cursing, visits to the wood suppliers and days sweating over the machinery!).
Chris Measor
Fleet & Warehouse ManagerChris oversees the end-to-end flow of goods, making sure every person, process and journey is safe and on time.
“It gives me peace of mind to know the team are safe and none of work we’ve done will go to waste.”
Josh Adair
Production AssistantFrom 2024, Josh has been a vital part of LINK’s production team, helping guide graphics and create prints for clients.
“Working at LINK is honestly just working with your mates. Everyone is so friendly and you never feel out of place.”
Kate Naylor
Junior Campaign ExecutiveKate keeps LINK’s client’s happy by ensuring that everything we deliver alligns with their goal. She communicates regularly with both clients and internal teams, making sure everyone feels supported throughout the process.
“I love talking to people and getting to know others and at LINK I get to speak to so many different people. It’s fun and interesting.”
Charlie Woods
Campaign ExecutiveCharlie plays a big role in LINK’s logistics and uses facts and data to strengthen campaigns.
“The great thing about LINK is that everything happens in-house so you can see your project develop from its earliest seed into a fully formed plant.”
Jean Vickers
Accounts AssistantJean has been a powerhouse for the finance team, consistently keeping LINK’s accounts accurate and up to date. Her work ensures teams have clarity about our own financial health so we can be confident in our decisions and support the clients who rely on us.
“I like to think my work does some good and I feel it has done at LINK. It’s a lovely place to work.”
Vicky Clarke
Purchase Ledger ClerkVicky manages LINK’s expenses and accounts to ensure that our spendubg is tightly aligned to our clients. Her diligence guarantees that every penny our client spends with LINK is used on them.
Imogen Wiseman
Campaign ManagerImogen keeps all LINK’s campaigns organised, functional and in line with what our clients want.
“Working at LINK is fast paced, high energy and friendly.”
Niamh Payne
Junior Campaign ExecutiveNiamh bridges the gap between effective research and production to drive success. Her active listening skills and compassion makes her the perfect coordinator between internal and external teams so that clients are never disappointed by our work.
“LINK always pushes me. I am constantly working with new brands, exploring different avenues and learning.”
Eve Graystone-Tranter
Experiential Graphic DesignerEve effectively communicates with clients, creates proposals and finalises details to bring clients’ visions to reality.
“What makes LINK such a great company is its people. I feel well supported and am able to have a laugh with everyone too.”
Jacqueline Reichmann
Experiential Graphic Designer
Oscar Corbishley
Experiential Graphic Designer
Stewart Hill
Manufacturing AssistantRugged South African Stewart provides a safe pair of steady hands, to the LINK joinery team. He builds many of the structures, carts and event kit that go onto the road. His no nonsense approach helps to ensure everything is built strong, able to survive the rigors of promotional touring.
Matt Bedford
Fleet & Warehouse ManagerMatt ensures all checks are done to ensure that our products and materials are kept safe and secure in the workshop and on route to events. His commitment to quality safeguards the hard work LINK puts into creating campaigns.
“I would describe my work as organised chaos. I love the change, the people and the bustle that keeps me on my feet. It’s my personality in a job. “
Jack Child
Production ExecutiveJack assists the production team with graphics, loading and design. He’s a master of final touches and his paintbrush work brings every piece to life.
“LINK genuinely has an amazing team. I enjoy coming to work and love being able to do what I enjoy.”
Harry Lacey
Junior Campaign ExecutiveSince Harry started, he has contributed towards Campaigns and helped push plans into action with care and research.
“There’s so much difference at LINK and I love being able to communicate with so many people all the time.”
Conor Greenwood
Production AssistantConor supports the production team with the making, loading and transport of materials for our clients.
“I love being able to see my work physically go out and receive feedback from clients.”
Robin Shepherd
Production AssistantEx British Army Veteran Robin helps to keep everything at LINK shipshape and ready for action! He makes sure that the teams go out with fully prepped kit lists, vehicles are properly loaded and all ducks are lined up, ready to launch!
Keenan Smith
Junior Production AssistantKeenan is an all rounder on the LINK production team. He supports event area construction, building, painting, loading, graphics and ensuring all aspects look perfect, for each campaign.
Mark Crossley
Production AssistantMarko is one of LINK’s all round fixers, builders and event riggers. He is happiest making and mending the wide range of kit that goes onto the road and utilised across the LINK HQ buildings in Leeds.
Roxy Measor
Junior Production AssistantNewly employed Roxy Measor brings fresh energy and life to LINK. She cracks on with every task, whether uniforms, painting, printing or kit lists, with enthusiasm and precision. Her work is consistently high quality and clearly reflects her passion for production.
“Working at LINK is great. I love seeing everything behind the scenes and the hard work that gets put into each event.”
Lily Kelly
Weekend SupportGlobe trotter Lily is one of LINK’s operational supervisors, who helps oversee and manage campaigns once live. Her eye in the sky remote supervision provides essential support on busy weekends and during peak times, helping to co-ordinate and organise the promo teams.