BOOTHS PRODUCT SAMPLING
You can create premium Booths product sampling campaigns that increase product awareness, encourage product trial and drive retail sales. Tour your sampling campaign in front of Booths store entrances, in store foyers or on aisles, with options for catering, branding and scalable touring across all stores.
Engage a Quality-Focused Audience
Booths stores are highly welcoming and receptive, making them an ideal location for Booths supermarket sampling. They actively encourage all brands to use Booths product sampling to activate sales across their stores. Often referred to as the ‘Waitrose of the North’, many Booths’ shoppers are more focussed on provenance and quality than price. With an audience of older AB1 shoppers who are open and engaged to food experiences, they are ideal for retail sales activation event days.
Drive Sales and Regional Reach
Engage these discerning shoppers with a tailored Booths’ product sampling tour to create immediate and sustained Rate of Sales growth for your brand. As many Booths supermarkets are located in rural towns, they are a focal point for their wider region. Although their footprint is not as large as the biggest superstores, they still typically provide access to over 1,500 interested shoppers per day, helping Booths supermarket sampling event days produce hundreds of new sales per day and long term thereafter.
See what you can do at other supermarkets
Booths Campaign Case Studies
Are you looking to grow sales at Booths stores?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.