To create memorable brand impact for Quorn at a range of trade exhibitions and event sites, using:
The Quorn truck was placed outside the entrance of the Plant Based World expo to meet & greet event goers with a hot taster and an invite to see the live chef demonstration team inside. Inside we created a new commercial catering kit with chef demonstrations which is used for presentations, meetings & sales.
The commercial catering kit was completely rebranded for Quorn’s ‘Green Street Kitchen’ event. This meant all new graphics and uniforms. We produced the kit so it could be scaled up or down due to different sized event spaces at different events. Therefore we amended the kit to fit a 5m x 6m space when previously is was made to fit a 6m x 3m event space.
Barcode is a hybrid food retailing tradeshow and music festival for thousands of grocery industry professionals. We used the truck as the core event space offering taste sampling to attract people over and advertise the range of products Quorn had to offer for full sized portions.