Connect with grocery buyers through industry trade events, where brands can showcase new products, build relationships with retail decision-makers and secure new listings. Through engaging product sampling, live demonstrations and professionally managed activations, LINK helps brands generate meaningful conversations that lead to new wholesale, retail and food service listings.
Meet Grocery Buyers, Wholesalers and Distributors Face-to-Face
Grocery trade events bring together retail buyers, wholesalers, distributors and foodservice professionals actively seeking new products for their businesses. They provide brands with the opportunity to showcase their products, build relationships with key decision-makers and discuss potential retail and wholesale listings. Through product sampling and live demonstrations, brands can create memorable first impressions, receive valuable feedback and generate opportunities that support long-term distribution and sales growth.
Build Brand Awareness at Grocery Trade Events
Increase visibility within the grocery industry by positioning your brand alongside established market players. Trade events provide an opportunity to strengthen brand recognition, showcase your market presence, and communicate what makes your products unique. By building credibility and awareness among industry professionals, your brand can create a stronger foundation for future growth.
Research Competitors & Market Trends at Grocery Trade Events
Grocery trade events bring together a wide range of brands, products and industry developments in one place. By attending these events, businesses can observe market trends, explore competitor activity and gain a better understanding of the products, packaging and strategies shaping the grocery sector. This insight can help brands make informed decisions and identify opportunities for future growth.
Featured Grocery & Consumer Industry Platforms
Recognised grocery and consumer industry platforms give brands valuable opportunities to connect with buyers, retailers and consumers across the sector. From award ceremonies and networking events to buyer-supplier matchmaking and fundraising initiatives, these platforms help brands share their story, build credibility and discover new opportunities for future listings and partnerships.
Featured Grocery & Consumer Platforms:
- The British Street Food Awards
- TUCO Events & Awards
- Atom Business Events – Food & Drink
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GroceryAid Events▾
2026
2 Sep – London to Amsterdam Cycle Challenge
18 Sep – Tesco Clay Pigeon Shoot
24 Sep – Co-op Pioneer Awards
9 Oct – D&I in Grocery Live
15 Oct – Asda Tickled Pink Ball
23 Oct – Future Network Mixed Netball Tournament
13 Nov – Sporting Launch
18 Nov – Tesco Glitz Ball
3 Dec – Sainsbury’s Big Bash
Discover Barcode Festival with LINK
Are you looking to campaign at Grocery Events?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.