As an experiential marketing agency we fully understand the challenges faced by business owners and brand marketing teams when it comes to delivering commercial success. We have seen over our 22 year history the rise to prominence of digital, the impact of the financial crash and the growth of discount retailers. Despite all of these seismic events we have and continue to provide practical solutions, expert advice and detailed guidance to help clients navigate through these challenging times. Our ethos and philosophy of always putting our clients customers at the heart of every campaign continues to be foundational in building mutually rewarding relationships.
Review our latest 'not for profit' food and print distribution services that enable your brand to help support the fight against Covid 19.
Welcome to Link Communication
An Experiential Marketing Agency
The Home of Effective Brand Experience
An experiential marketing agency with over two decades of experience, knowledge and expertise.
The secret to our longevity and success reside in our common sense approach coupled with an unrivalled expertise. We embrace a simple universal human truth that states there is nothing more powerful than personal experience in shaping what people think, how they feel and ultimately how they behave. Our expertise has been gained by spending millions of man hours right at the cutting edge of brand, product and customer interaction. Listening, learning and understanding what drives customer decision making right at the point of purchase fuels our ability to create effective and meaningful brand experiences.
Check out the type of campaigns we deliver
Watch our teams attract, engage and interact with consumers in a meaningful way that encourages product trial and purchase
Experiential Product Sampling
Discover the best locations and activities to drive massive increases in product awareness, brand engagement and unit sales.
Effective options to drive sustained supermarket sales in Tesco, Asda, Morrisons, Sainsburys & Waitrose.
PHOTO: Rustlers sold an average of 315 burgers per store per day using an experiential supermarket sampling roadshow across 180 Tescos, with 90% of shoppers new to the brand and the category.
Discover more about Supermarket Sampling
High street sampling in front or inside of all chains of convenience retailers, including Tesco Express, Sainsburys Local, Waitrose, WHSmith, Boots & all others.
PHOTO: True Nopal Cactus Water used a trike for street sampling directly in front of high street Waitrose across Greater London to prompt awareness, trail and sales uplifts of up to 383 cartons per store, per day.
Learn more about Convenience Retail Sampling
Experiential exhibition design, production, logistics, staffing and touring, to all types of trade shows.
PHOTO: Typhoo Tea used a flexible sized exhibition unit to tour across a range of trade shows and consumer events, for hot tea sampling, direct sales, data capture and social media.
Maximise your Exhibition & Trade Shows
Take your brand to consumers at demographically aligned events and festivals for culture, lifestyle, food & sports.
PHOTO: Barrel brewed ginger beer Bundaberg used a bespoke barrel shaped bar unit at Foodies Food Festivals, to sample and sell their drinks, with fun game play, social media interactions and direct sales deals to off-set the touring costs.
Stand out at Consumer Events & Festivals
Train Stations & City Centres
Present your brand to professionals commuting via city centres stations midweek & shopping on weekends.
PHOTO: Kellogg’s Special K Protein Bars used roaming sampling around the UK’s top 40 train & tube stations across London and major cities for positive taste trial and sales uplifts into station area retailers; with immersive experiential sampling event days held at leading athletic fun runs.
Our Brand Building Expertise
Latest Experiential Marketing Posts
2020’s most effective product demonstration locations for power tools and garden machinery.January 22, 2020
Where are the most effective product demonstration locations for 2020? In the months leading up to the Q2 retail trading period,... Read More
Experiential Marketing: Relevant, Fun & Inclusive.January 17, 2020
Experiential Campaigns Make Marketing Relevant, Fun & Inclusive As consumers it would be fair to say that we don’t like most... Read More
How to give a product demonstration and make a saleDecember 3, 2019
How can you enhance your brand’s product demonstrations - to massively increase engagement and really drive your sales at trade shows... Read More