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ICELAND PRODUCT SAMPLING
Tour your brand with a targeted sampling campaign across a selection from the UK’s largest 200 Food Warehouses and 700+ busy Iceland superstores. Create a scalable sampling experience from simple taster sampling, with the option to add in fun games, branded vehicles to full store takeover re-branding opportunities.
Did you know you can use sampling to activate your sales at Iceland Supermarkets?
Creating large scale rate of sales increases for your product lines at Iceland Supermarkets and Food Warehouse has never been easier with the help of expert supermarket sampling support from LINK.
Iceland Food Warehouse – Sampling Event Days
The largest sized Iceland stores are called Food Warehouses and are ideal for sampling event days. Located on busy retail parks and in their own grounds, they can host a range of sampling event area equipment. Branded gazebos, carts, vans, games, etc can all be located close to the entrance. This enables ALL shoppers the chance to See, Try and Buy your products. And unlike some chains of supermarkets, there’s normally no site fee, so your budget goes even further with an Iceland sampling roadshow.
Iceland Supermarket – High Street Store Sampling
Iceland stores are located in busy city centre high street retail areas and retail parks. These types of locations enable us to create a sampling experience in front of the main entrances of the stores, to engage thousands of shoppers on arrival and exit. With expert guidance, we will select the best-selling stores, which will deliver the highest yield immediate sales results for your brand.
Iceland – Entire Store Takeover Event Days
For the biggest scale impact, Iceland permit ‘Store Takeover’ event days. This can include a larger scale experiential sampling set up in front of the store; then high impact graphics across the store. It is even possible to arrange temporary change over of the store sign, window graphics, floor stickers and all types of visual message displays to ensure everyone knows your brand is in store!
See what you can do at other supermarkets
Are you looking to grow sales at Iceland?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.