Check Out Some Case Studies

Your Details

Your Name (required)

Your Email (required)

Your Number (required)

The Brand & Product Focus

Who is the Core Audience?

Is there critical timing to be aware of? Eg: NPD launching into new stockists, etc

Or if you have two minutes, give us some extra details

Campaign mission

Please rank the below campaign goals in order 1 to 5

 
Drive measurable sales into key retailers
12345
 
 
Raise mass awareness of product & brand
12345
 
 
Prompt positive taste trial
12345
 
 
Create content for social media
12345
 
 
Develop & secure new listings
12345
 
 
Emotive engagement & fun game play
12345
 
 
Something else? Please elaborate

 

Activity Location Options

Which types of locations are of most potential interest

 
Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc
 

Key Stockists

Please list the most important stockists to drive sales uplifts to

 
Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
 
Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent
 
Please specify which retailers or tell us about other types of stockists (eg: Food Service, On-Trade, Wholesalers, etc).

 

Catering

Please detail products to be sampled, served or promoted

How will they be cooked?

How would you like them to be served? (e.g. sample tasters or full meals)

What accompaniments will they need? (e.g. buns, salad, fries, sauces, etc)

What catering equipment do you need?
Refrigeration
Freezers
Fan Oven
Hob
Warming Cupboard
Commercial Microwave
Commercial Air Fryer
Convection Oven
Pizza Oven
Deep Fat Fryer
Bain Marie
Water Boiler
Merrychef

Do you have a requirement for a specific type of catering unit? (exact make/model)

Staffing

Which types of job roles do you expect will be required from LINK?

Promotional Staff – roaming sampling, consumer interaction
Catering Chef – takes the lead on food preparation and efficient catering
Catering Support – sample prep support cleaning, stock replenishment runs, etc
Social Media Staff – encourages participation and sharing on social media
Game Play Staff – organising interactions and rewarding participation
 

Other

What approximate budget parameters should this plan be scaled from and to?

Anything else we should be aware of?