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WAITROSE PRODUCT SAMPLING
Engage quality focused shoppers by sampling across Waitrose stores located in the UK’s most affluent city centres and AB1 suburban areas. Create pop up branded sampling experiences, to drive your rate of sale on tours in front of busy high street Waitrose stores, inside of selected flagship stores like Canary Wharf or Bluewater, and at seasonal sampling events such as the Waitrose Food & Drink Festival.
Create Brand Experiences at Waitrose
LINK will design, build and then tour a portable sampling cart, reflective of your brand and fitted to suit your catering requirements. These can be positioned either inside the foyers of stores or directly in front of the entrance areas. All shoppers are greeted with a pre-planned introduction, offered tasters with key messaging and encouraged to purchase. When organised with LINK you can expect huge levels of both immediate and sustained sales from every store attended.
Retail Sales Activation
We will help guide and then supply you with the attractively style sampling setup that is ideally suited for Waitrose stores, pick out the most relevant tours and create a supermarket sampling roadshow plan that is ideally suited to both fit with your budget and create measurable sales uplifts for your brand.
Waitrose Canary Wharf Sampling
Your brand can now book a 2x2m space inside Waitrose Canary Wharf, which is the company’s biggest and busiest store! LINK can support you in booking and organising a week long activation in this premium space. Packed with professionals, it’s not just sampling; it’s big sales too. LINK have achieved sales of 383 units at that store, in just one day of sampling!
John Lewis Oxford Street Sampling
Your brand can create an unforgettable, immersive experience inside the John Lewis Food Hall. We specialise in turning a simple sampling space into a complete brand world with interactive elements, all designed to drive deep engagement and convert premium shoppers. For Robinsons, this approach led to a 6% purchase conversion rate, proving the power of a truly creative in-store takeover!
Waitrose Car Park Sampling
Your brand can position itself at the most crucial point in the customer journey: the entrance to Waitrose. Our fully branded sampling vans turn this high-traffic space into the perfect platform to engage every shopper as they arrive and leave. It’s the ideal way to drive trial and place your product top-of-mind just moments before they shop. For Itsu, our multi-store tour engaged over 41,000 shoppers at key retailers including Waitrose.
Waitrose Food & Drink Festival
Your brand can become a must-visit destination at official Waitrose events. We design and build complete festival and exhibition stands that stand out from the crowd, combining high-volume sampling with interactive games to create a memorable experience that customers love. For Geeta’s, our ‘spin to win‘ game was a huge success at the Waitrose Food & Drink Festival, helping to distribute over 4,300 samples and reward hundreds of happy fans.
John Lewis Oxford Street Windows
- Stop footfall on Oxford Street with a high-impact, premium window display in one of the world’s busiest retail locations.
- Start the customer journey on the street, using creative themes and interactive QR codes to build intrigue and desire.
- Drive shoppers directly to your activation inside the John Lewis or Waitrose store, turning external visibility into tangible results.
Waitrose Sampling Campaign Case Studies
See what you can do at other supermarkets
Are you looking to grow sales at Waitrose stores?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.