Create targeted Oriental supermarket sampling campaigns that engage both consumer shoppers and also food service trade buyers. Tour authentic brand experiences, with bilingual brand ambassadors and hot food sampling, across all of the leading Chinese, Japanese, Korean, Thai or other Oriental stores.
Did you know you can use sampling to activate your sales at Oriental Supermarkets?
Generating ROI of your product lines at Asian Supermarkets has never been easier with the help of expert guidance from supermarket sampling team at LINK.
Engage Both Consumer Shoppers and Trade Catering Service Providers
Oriental supermarkets reach niche audiences of Oriental consumers and also serve as cash & carry wholesalers for many restaurant and takeaway owners. You can use LINK’s multi-lingual sampling teams to reach both domestic consumers and valuable trade buyers, presenting your products not just as a home-pantry item but as a potential wholesale purchases too. They will cook hot samples and present everyone with attractive bite size samples to allow them to See > Try > Buy your product.
Bi-lingual Sampling Staff and Catering Logistics
Launching a new product into this specialist market requires a powerful strategy. You can use LINK to create a visually engaging event area, that everyone will see on arrival to each Oriental store. The bi-lingual sampling teams create buzz and drive trial with focused event days. Your products can be frozen, chilled, ambient. LINK’s logistical support network can ensure all types of products are correctly transported, prepared and presented, to drive your sales.
Building Authentic Brand Connections
Success in this channel requires more than just a great product; it requires cultural understanding. The professional teams are trained on your product USPs, key messaging and catering. They can then connect with shoppers by sharing authentic brand stories and usage ideas, as we did for Amoy, where many customers from Hong Kong praised the taste for reminding them of home.
The UK’s leading Oriental Supermarkets and Cash & Carry Wholesalers
You can use LINK to help your brand sample and sell at any of the UK’s biggest and busiest Oriental Supermarkets and Cash & Carry Wholesalers.
You can pick from a full national tour or select from Hoo Hing, Wing Yip, SeeWoo, Loon Fung, Asia Market, Chans, Chi Yip, Hang Sing, Sing Kee, WH Lung, Wai Yee Hong, Yau Brothers, Japan Centre, OseyO, and many more, ensuring your brand is seen in the right places by the right people.
Activate in Mainstream Supermarket World Foods Aisles
Your brand’s growth potential extends far beyond specialist Oriental stores. The world foods aisle in the UK’s major supermarkets like Tesco, Morrisons, Sainsburys and ASDA is a crucial battleground for capturing new customers. With industry data from Kantar revealing that over 85% of UK households regularly buy from the world foods category, the demand for authentic global cuisine is undeniable. Activating a sampling campaign here is the most powerful way to place your brand at the forefront of the UK’s growing interest in Asian cuisine, driving mainstream sales and building lasting loyalty.
See what you can do at other supermarkets
Are you looking to grow sales at Oriental Asian Supermarkets?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.