Promotional staff are the very life blood of experiential marketing events. They are the people who make the vision a reality; they are the story tellers, the sample givers, the information providers and engagement generators. Putting it simply they are the backbone of every successful event and an absolute key catalyst when it comes to shaping the hearts, minds and habits of a brands’ customers.
Hiring the right promotional staff to support your campaign can often be the difference between success and failure.
You have probably come across the old adage that stipulates “It’s not what you do but the way that you do it, that’s what gets results.” In our extensive experience this is very true, especially when it comes to promotional staff. You see not everyone is cut out to be the face and voice of a brand, meeting and greeting an endless line of complete strangers in a positive, professional and consistent manner
It takes a special type of person, quietly confident, tenacious, passionate, with a can-do attitude and an aptitude to learn quickly and communicate effectively. They must have a natural warmth with people, love sharing stories, ideas or information and be prepared to listen as much as they talk. It is fair to say not everyone possess these qualities and skill sets, but when we do they are literally worth their weight in gold.
People Buy People
At Link Communication we are fully paid up members of the “people buy people” club; in fact you could say it is a founding principle and core tenet of our business. As human beings we are hardwired to be social, we crave and seek out interactions with other people and naturally form relationships that are mutually rewarding. This simple yet universal truth is the pivot point for many of our successful campaigns and empowers all of our people to deliver brand experiences and narratives in a personal, memorable and meaningful way.
Promotional Staffing Agency
As a promotional staffing agency we have seen all too often the impact of externally managed competitor campaigns that have been under staffed or had the wrong people fulfilling important roles. Time and time again this leads to campaign objectives remaining undelivered due to critical functions being poorly executed or not even considered. We understand and empathise with the budget considerations most marketing teams are juggling with when it comes to experiential campaigns. However, cutting back on the people and skill sets required to produce the outcomes needed is simply a false economy.
Whether it is a B2B or B2C event, exhibiting can be highly effective when it comes to engaging target audiences. An important factor in getting the most out of your events is considering what types of activities you want to include on your event area – and then allocate job roles and personnel to fulfil them. This can differ for each unique event area, but some examples can include:
- Catering prep – creating perfectly presented tasters to sample
- Front of house – offering tasters and talking with customers
- Sales manager – encouraging purchase and taking payments
- Data capture – acquire the right information/permission
- Social media – taking those selfies and posting them on line
- Event manager – ensuring everything runs smoothly
Promotional Brand Ambassadors
The next step up the evolutionary ladder when it comes to staffing those all important events is having your own dedicated Brand Ambassador. Someone with the knowledge, confidence and the right personal attributes to represent and reflect the brand in the best possible light. As a promotional staffing agency we take the time to ensure each of our people is perfectly aligned with the task at hand and the brand requirement. Additionally we ensure the correct training and information are applied and absorbed to ensure optimum confidence and performance. Each of our Brand Ambassadors goes through a rigorous selection process where each client stipulated criteria is examined and applied in detail to ensure the perfect fit.
Our meticulous attention to detail and robust planning often see our teams visiting clients at their manufacturing centres, so we can fully appreciate everything that goes into making their products unique. Experiencing first hand the process, equipment and standards used to create the products provides our Brand Ambassadors with the information, knowledge and confidence to answer questions and deal with objections.
It is not an exaggeration to suggest that each of our hand picked professionals will be indistinguishable from a full time member of staff. Accountability and taking ownership are two facets that we vigorously strive to deliver for each and every client. All of our Brand Ambassadors are fully briefed when it comes to understanding the marketing and commercial objectives that need to be accomplished. Our people are encouraged and rewarded it to deliver key campaign metrics without over stepping their role or responsibilities. Thinking on their feet and adapting to unforeseen circumstances is par for the course and something we seek out and encourage in all of our people