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PARFETTS WHOLESALE SAMPLING

Engage independent retailers and foodservice operators through Parfetts trade sampling, showcasing new products to wholesale buyers focused on value, availability and profitable product ranges. Combining professional product sampling, live product demonstrations and targeted trade activations, LINK helps brands generate new listings, encourage immediate orders and strengthen wholesale distribution.

Product demonstration stand engaging trade customers at Parfetts Cash & Carry depot

Engage a Trade-Focused Audience

Parfetts Cash & Carry depots provide access to a highly engaged audience of independent retailers, convenience store operators, CTN retailers, off-licence owners and small business operators. Customers arrive with a clear commercial objective, actively looking for value-led promotions, innovative products and opportunities to improve margins. Sampling activity and live brand experiences offer an effective way to increase visibility, encourage product uptake and influence purchasing decisions among key buyers. With store owners and retail decision-makers regularly sourcing inventory and exploring growth opportunities, Parfetts provides an ideal setting for impactful trade marketing campaigns that can deliver both short-term results and lasting market penetration.

Brand ambassadors running a trade sampling event at Parfetts Cash & Carry wholesale depot

Drive Sales & Expand Distribution

Connect with Parfetts’ wholesale audience through a tailored activation programme designed to support immediate commercial performance and long-term growth. Parfetts depots act as important buying hubs for convenience retailers, CTN operators, off-licence owners and foodservice businesses, attracting visitors keen to identify profitable additions to their offering. These events place brands directly in front of the people responsible for selecting and replenishing stock across multiple outlets. Supported by strong weekly depot traffic, activation days can generate valuable product exposure, secure new listings, increase order volumes and strengthen distribution across the independent retail sector well beyond the campaign period.

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Pepsi used trade sampling at Parfetts to generate sales of over 500 units per day!

Create effective sampling experiences at any Cash & Carry Wholesale Depot chain to drive immediate and sustained retail sales growth

Booker Page Button

Booker

Dhamecha Page Button

Dhamecha

Bestway Page Button

Bestway

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United

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Costco

Are you looking to grow sales at Parfetts Depots?

MAKE CONTACT

To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

    Make Contact + Say Hello

    Or if you have a few minutes, give us more details!
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