Interactive, educational and persuasive product demonstrations or experiential brand activations at B&Q Warehouses and Superstores connect brands with both domestic DIY customers and trade professionals; as they plan and purchase home improvement and garden projects. Designed to inspire confidence and showcase product benefits, these targeted campaigns increase visibility and drive measurable sales across B&Q’s nationwide store network.
In-Store Activations
Create an engaging brand presence inside selected flagship B&Q stores with bespoke experiential activation spaces. These in-store experiences can incorporate live product demonstrations, expert advice, interactive displays and practical product showcases that help customers discover solutions, build confidence and make informed purchasing decisions.
B&Q stores attract homeowners, DIY enthusiasts and trade customers looking for home improvement, decorating and garden products. LINK can design, build, staff and manage your activation, delivering scalable multi-store campaigns tailored to your objectives, target audience and budget across the B&Q store network.
See what you can do at other specialist retailers
Are you looking to grow sales at B&Q stores?
MAKE CONTACT
To discuss a bespoke B&Q product demonstration campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.


