RETAIL LISTING SERVICE
With over 25 years of FMCG Sales and Marketing expertise, the LINK listing team are dedicated to helping you get your idea and brand onto shelf and into customers kitchens. We offer a comprehensive menu of services wherever you are on your brand journey to ensure you get the best position with the right retail partners to succeed.
The step by step cycle of brand development needed to win retail listings includes:
Brand Health Check
This is where we really get under the skin of your brand and how the market will perceive it. It’s positioning and personality, what it will mean to your consumers, we identify its core values and its reason for customers to believe as well as it’s tone of voice and importantly it’s mission in the marketplace. We work with you to really clarify this and develop an excellent foundation for your brand strategy and place in the market. A vital bedrock for success and longevity
Market & Consumer Analysis
Our insight team offer a comprehensive map of your potential market. Who are the key retailers, in what channels and how are they driving the market. This picture will offer an overview of the market across all areas and a deep dive into market performance, trends, competitors and growth forecasts. We also provide a detailed picture of your consumers, their attitudes and behaviours and their key drivers to purchase in your market. We look at the channels they buy in and their core purchasing decisions and actions to careful align your brand with what they really want.
Category Insight
This is a deep dive into vital category data and what it means for you and your brand. Here we provide a breakdown of brands, products, price points and promotional strategy in each of the key market channel and retailers. We also unwrap performance and importantly the gaps and opportunities for you to get a detailed picture of where your brand could sit, why it could fit and how it will perform.
Strategic & Tactical Plan Creation
The Strategic Plan is where we pull all of the insight and data together into a cohesive direction and a roadmap to success. Our experts craft a comprehensive strategic direction for the future growth of your brand and how to deliver it. The plan will give you your short, medium and long term blueprint for growth and all landmarks on the journey. Within the plan we also offer a trade and consumer marketing tactical or campaign plan to ensure all activity drives sales and the evolution of your brand.
Sales Development
Taking your brand to market in the right channels and with the right retail partners is crucial to success. LINK identify your target buyers and decision makers and develop compelling stories and proposals for each potential customer based on solid data, insights and understanding of their needs. Each target has a bespoke approach to ensure their gaps and opportunities for your brand are matched with pin-point accuracy every time.
Launch & Unlocking Your Brand’s Potential
Our activation team is dedicated to ensuring a smooth launch and future for your brand. All commercial aspects can be handled from commercial negotiations on Joint Business Plans to supply chain and corporate governance to ensure a smooth launch. We also support you in the all important birth of your brand in retail and plan for future success.