Why is experiential marketing so important?
Of all the tools at the disposal of brand marketing teams today, experiential marketing has to be top of the list for delivering a positive return on investment and encouraging brand loyalty. You see experiential marketing has numerous benefits that other marketing activities simply cannot match. As an experiential marketing agency we have seen time and time again how real interactions through event marketing can positively impact target audiences’ behaviour.
We know that is a very bold claim but ask yourself this: when was the last time you could taste that social media post, smell that TV commercial or touch the product in a newspaper advert? In fact, when has any other form of marketing communications provided consumers with anything other than a promise of what a product or service might be like once they have bought it? You see, experiential marketing does the one thing that all other activities fail to deliver, it puts products in the hands of consumers and empowers them to decide for themselves. It provides people with a rich immersive experience and an opportunity to try before they buy.
Working with brands, consumers and retailers on a daily basis has provided us with unique insights into what shapes shopping and purchasing habits across different store formats and product categories. These insights have enabled us to develop a highly effective yet flexible approach to generating sales uplift that quickly accelerates a typical consumer journey to purchase.
Over twenty years’ of hands-on experience, industry knowledge and award winning expertise fuels our ability to make a critical impact in the places where consumers ultimately decide whether brands fail, survive or thrive. Our person to person engagement approach ensures we can create emotional and rational connections quickly and relate to consumers on a human level. By doing so we are ideally placed to inspire them to try something different, change their purchasing repertoires and adopt new products into their lives.
