Product Demonstrations

Attract, engage and inspire consumers with new understanding and familiarity of your products to drive your sales growth using targeted teams of highly trained, enthusiastic product demonstrators.

Why choose Link Communication as the agency for your experiential or in store product demonstrations?

As the UK’s Gold Award winner for ‘The UK’s Most Effective Retail Sales Experience’ in both 2019 + 2018, Link Communication are uniquely well positioned to provide you and your team with the effective strategy, guidance and implementation to ensure that your experiential brand activation actually delivers real retail results.

Our proven track record spans across 22 years within every type of environment, to suit your brand and its core audience. You can use us to access all types of retailers including electronic goods, DIY and tools, motoring and cosmetics. Our campaigns reach all types of events, including consumer shows, trade exhibitions, sports, cultural festivals and lifestyle events of all types.

What can I achieve with outsourced product demonstration teams?

You can quickly expand your network of properly briefed, talented brand ambassadors who are trained on the USPs of your product usage and advanced consultative selling. With these flexible teams of demonstrators, you can co-ordinate campaigns across all types of retail environments, events and location types across the UK. This enables you to create immediate and sustained sales uplifts by capitalising on seasonal trends and industry events.

How will the product demonstrators be trained up to effectively represent my brand?

You can tap into Link Communication’s unique portal of enthusiastic brand ambassadors who are confident, experienced sales professionals. We will guide both you and them through the creation of a ‘brand induction’ session, to bring these teams up to speed on the technical capabilities, language and methods to showcase your range in a way that will activate desire in the hands of consumers.

Link Communication’s advanced understanding of consumer behaviour and retail psychology runs through every campaign we organise, ensuring your activity attains the greatest possible sales results.

Check Out Our Latest Case Studies

In Store Product Demonstrations

Six benefits of using In Store Product Demonstrations as part of my retail sales strategy?

  • Pro-actively drive both immediate and long-term retail sales growth for your listed ranges in any of your key retailers by enthusiastically presenting, demonstrating and selling your products to new shoppers.
  • Product demonstrations within retailers puts your products into the hands, minds and baskets of new customers in stores while they are actually engaged in ‘active’ buying mode, where they make their purchasing decisions.
  • Even if you have effective marketing activity that can encourage consumers to visit a retailer or become aware of your brand; one they enter a store; they are presented with a wide range of competitors. Lower priced alternatives or other features eat away your market share, without the confident expert guidance of a dedicated demonstrator who is 100% focused on fighting your corner in that store.
  • Brand loyalty from casually engaged part time weekend staff that the main retail chains employ is thinly spread at best and non-existent in the vast majority of cases. The store’s own retail staff are most often not product demonstration professionals who all attend advanced training days on your products. They are typically not motivated to deliver performance based sales results for your brand either. Conversely, Link Communication’s product demonstration teams are trained on just your products, motivated to sell just your range and have just your brand’s goals as their core remit of focus.
  • Each one, teach one! For every store our demonstrators visit, you can also empower all of the store staff with one to one training sessions. This leaves a long lasting legacy, way beyond the primary periods that the teams are engaged for. In addition to colleague training, they can also set up and install new POS materials, negotiate shelf space and premium positions, helping to raise visibility on a long term basis.
  • All aspects of staff selection, training, store management, logistics, live fulfillment and reporting provided.

Which stores can I use In Store and Retailer Product Demonstrations at?

  • DIY Sheds –  (like B&Q, Wickes, Machine Mart, etc)
  • Builders Merchants – (like Screwfix, Travis Perkins, Plumb Call, etc)
  • Department Store – (like House of Fraser, John Lewis, Selfridges, Harvey Nichols, etc)
  • Electrical Retailers – (like Currys PC World, John Lewis, independent stores, etc)
  • Supermarkets – (like Asda, Tesco, Sainsburys, Morrisons, Waitrose and independents)
  • Cosmetic Retailers – (like Superdrug, Boots, Debenhams, Harvey Nics, Selfridges, etc)

EXPERIENTIAL PRODUCT DEMONSTRATIONS

Why should I be using Experiential Demonstrations as part of my marketing strategy?

Experiential product demonstrations provide more immersive, interactive, participatory and memorable experiences, which involve, inform and inspire your potential customers. These powerful brand experiences create huge impact by showcasing your product’s capabilities in high footfall, mass audience reach locations.

This allows your customers to get a hands on experience, empowering them to understand the relevance of your products within the pre-designed context of your experiential event area. Link Communication’s specialist teams can guide you through all aspects of experiential demonstration design, build, logistics, staffing, touring, venues and customer experience.

As reflected in our Gold Award wins for the UK’s ‘Most Effective Retail Sales Experience’ in both 2019 and also 2018, experiential demonstrations can and should still mean large scale, measurable sales uplifts for your range. Any activity that Link organises with you will be loaded with opportunities for consumers to both engage with your brand and also to buy into it, at the peak moments while they are most highly motivated to do so.

Which locations can I run experiential product demonstrations at?

  • Train Stations – (Reach upwards of 200,000 affluent professionals each day at any mainline train station)
  • Shopping Malls – (Reach upwards of 50,000 shoppers per day in the likes of Westfield or Trafford Centre).
  • High Streets – (Coverage across all major cities, using a covered event area for maximised impact).
  • Food & Drink Festivals – (Foodies Festivals, Taste of London, BBC Good Food Show, Beer Festivals, etc)
  • Home Design Shows – (The Ideal Home Show, Grand Designs Live, Home Building, etc)
  • County Shows – (The Great Yorkshire Show, Three Counties Show and others right across the UK)
  • Gardening Shows – (Chelsea Flower Show, Harrogate Flower Show, Milton Keynes Gardening Show, etc)
  • Technology & Gaming – (EGX Show, Insomnia, Gadget Show Live, Ideal Home Show – and many more)
  • Motor Sport – (Grand Prix, Superbikes, Goodwood Festival of Speed, CarFest, rallies and events)
  • Equestrian Events – (Badminton, Royal Windsor, Burghley Horse Trials, Cheltenham, Grand National, etc)
  • Athletic Events – (London Marathon, Race for Life, The Great Run, 10Ks and all types of race meets)
  • Music Festivals – (dance, electronical, rock, jazz, classical, you chose the audience to suit your brand)
  • Trade Shows – (all types of major exhibitions at The NEC, EXCEL, Olympia and all cities around the UK
  • Air Shows – (Bristol and Northampton Balloon Fiesta and huge scale air shows across the UK)
  • Universities – (at freshers’ fairs’ and at any point during term time, on busy university campuses)

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Get in touch to explore how the specialist team at Link Communication can accelerate your brand’s growth, using product demonstrations. You will receive expert guidance and a detailed, costed campaign plan – and perfectly implemented service delivery, when you are ready to bring it to life.