2019 Gold Award Winners - Link Communication

About Us

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LINK create effective brand experiences that drive growth for brands, using promotional sampling and consumer psychology, integrated into experiential marketing to create measurable retail sales results.

Our 25+ year experience has developed highly effective strategies across all chains of supermarkets, convenience retailers, consumer events and trade shows. We represent a wide range of global leaders and innovators across food, drink, lifestyle and technology brands – for whom they have repeatedly won the marketing industry awards for.

 

“The Most Effective Retail Sales Experience”

2022 + 2021 + 2020 + 2019 + 2018 Award Winners

 

  • Effective – we only provide activities that we know deliver real results for our clients
  • Innovators – we have created effective strategies for driving sales across all retailers
  • Committed – we pledge to represent you better than you can represent yourself
  • Pro active – we solve problems before they arise & self-correct to achieve perfection
  • Reliable – LINK has been running experiential campaigns daily for the past 23 years
  • Nationwide – with offices in both London and Leeds, we reach all of the UK
  • Affordable – you receive itemised, scalable campaign plans to suit your budget

OUR MISSION:

To create effective brand experiences that help brands achieve their sales growth by attracting, engaging and connecting them with their target audiences.

DIVERSITY & DIFFERENCE

As a national experiential marketing agency based in Leeds & London, the team at LINK have the perfect blend of the energy of expertise with the wisdom of 25 years’ of daily experience.

Our specialist skill sets focused on areas where your brand can attain the greatest growth by using experiential, adding value and delivering commercial returns.

Core Competencies

Experiential Marketing
Product Sampling
Retail Sales Activation
Brand Representation
Consumer Psychology

Meet Our Team of Experiential Experts

Joel
Joel Kaufman
Managing Director
Zab
Zabeer Hussain
Finance Director
Ciara Lennon
Ciara Bottomley
Campaign Director
Jonny
Jonny Bottomley
Design & Production Director
Grant
Grant McDonald
Campaign Strategist
Kate Horgan
Kate Horgan
Senior Campaign Manager
Chloe L
Chloe Lancashire
Senior Campaign Manager
Chloe B
Chloe Brennan
Campaign Recruitment & HR Manager
Aly Bongo
Aly Bongo
Campaign Manager
Sharaz Hussain
Sharaz Hussain
Finance Manager
Vicky Clarke
Purchase Ledger Clerk
Sotiris Kotsonis
Graphic Design & Media Manager
Chris Bamford
Social Media & Digital Marketing Manager
Dave Muscroft
Production Executive
Chris Measor
Production Assistant
Victor Lusher
Production Assistant
Leah Coxon
Weekend Assistant
Ellie Dallison
Weekend Assistant

COMPANY CULTURE

  • Growth Creators

    Create brand experiences that drive growth for our clients, using a refined mix of sales promotion and consumer psychology, integrated into experiential marketing activities to create measurable results.

  • Inspired to Succeed

    Breathe new life into brands, their campaign messages and their product ranges using creative visual experiences that quickly communicate the core proposition in an appealing and convincing way.

  • Passionately Pro-Active

    Bring passion, commitment and creativity to every campaign, enabling our clients to be safe in the knowledge that their brand, activity and messaging is being effectively represented by a trusted brand partner.

  • Confidently Capable

    Utilise over 20 years’ experience to enable busy clients to implement complex campaigns, with optimised location planning, equipment set up, staff preparation and live activity management.

     

Happy Clients Link Communication

  • Excellent service, with daily updates and fantastic feedback!- Thanks, Stagecoach
  • Professional team and a very quick turnaround of work!
  • Excellent and professional team to work with. We would highly recommend.

  • Brand sampling activity was seamlessly executed by the team – wouldn’t hesitate to work with them again!

    Lil-Lets Marketing
  • Excellent service, quick turnaround on last minute briefs, and full reporting given. Would recommend.

  • Excellent team to work with. Creative, always responsive, and couldn’t try harder to keep campaigns on track. Would highly recommend!

  • The team at Link Communication are extremely thorough in all aspects of a project. From taking the brief, through the planning stage and then delivery and evaluation of the campaign. They are a company they you can trust to be a face of your business and communicate with your clients understanding your brand and values.

    Root One Advertising

  • The team at Link are always happy to help – even with our many last minute requests! They’re thorough, friendly and creative. I’d definitely recommend working with them.

  • We have used Link Communication a number of times now and they have been great in managing the whole sampling day and keeping us in the loop. I would highly recommended them to anyone who is looking for their services.

OUR COMPANY VALUES

  • Full of creative ideas and visual detail to create excellence for the brands we represent.
  • Always act with the best interests of our clients, at the heart of everything we do.
  • Loyal to the brands we work for and proud to represent them as if they are our own.
  • Thoroughbred marketeers who were born to create effective campaigns for brands.
  • Continual professional development to grow our expertise in experiential marketing.
  • Team players, helping each other achieve the goals of the company.
  • Analytical of the engagement that each campaign creates, to generate results.
  • Injecting our personality into our work, our colleague relationships and with clients.
Background

23 Years

1,200 Client Campaigns

18 Million

Shoppers Engaged

Authentic, branded experiences that
appeal, engage and influence

    Your Details


     

    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5

     


     
     


     
     


     
     


     
     


     
     


     
     

     

    Activity Location Options

    Which types of locations are of most potential interest

     
    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc
     

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

     
    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
     
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent
     

     

    Catering






    Refrigeration
    Freezers
    Fan Oven
    Hob
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler
    Merrychef

    Staffing

    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation
     

    Other



     

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