How product sampling raises awareness, encourages trial and delivers sales.
Product sampling is the most effective way of getting your products into the hands, minds, mouths – and shopping baskets of your consumers. This type of experiential marketing at supermarkets fast tracks the consumer through initial awareness, trial, evaluation and purchase – so is arguably the most powerful form of marketing available for any fast moving consumer good (FMGC) brand. Product sampling has evolved. Experiential product sampling at supermarkets, convenience retailers, high streets, train stations and events means that your brand is no longer restricted to ‘Mable with a table’ style supermarket sampling as has been so poorly implemented at many chains of supermarket.
Effective experiential promotional sampling strategies now allow you to create an attractively styled brand experience that really does reflect your brand and present your produce in the vest best possible light. Don’t think that product sampling simply means giving your valuable products away for free. Any low skilled person with a table or tray of tasters can do that; but the goal of product sampling at supermarkets is to create huge scale sales growth and long term, loyal brand advocates for your brand.
This is what we achieve to a gold award winning standard, following over 20 years’ of daily practise and focused insight, which provides us with our unique level of industry expertise.Get in touch to find out what makes us the gold winning champions of ‘The Most Effective Retail Sales Experience Award at the Field Marketing and Brand Experience, industry awards.
Product Sampling Campaign Management
Implementation is another area in which we really excel. Over twenty years of expertise and experience sits at the heart of everything we do and drives our ability to deliver. Bringing ideas to life in a way that creates those moments of “wow” to captivate and enthral shoppers in a commercially meaningful way. Getting everyone and everything where it needs to be, when it needs to be there is critical to success. Our logistics support is the unseen backbone of our product sampling campaign delivery capability with access to a network of vehicles and drivers to ensure everything runs like clockwork.
Product Sampling Campaign Delivery
Any successful product sampling campaign requires a partnership approach between the brand, agency and retailer. Liaising with head office and store managers is a key component in effective delivery, ensuring store managers are fully informed, have additional stock and that shelves are kept replenished are just some of the tasks our campaign managers undertake. All of our campaigns provide daily reporting which enables client brand marketing teams to keep up to date with all the relevant metrics. We report on unit sales, samples given and even the feedback provided by consumers who have tried the product and even those who do not.
The Philosophy of Product Sampling
Given the choice doesn’t everyone prefer to try before they buy? but when it comes to grocery shopping consumers are expected to buy in order to try. Is it so surprising then that 90% of products fail to capture market share and are removed from shelf before they are a year old. With so many products available in every category how can brands continually expect to create sales when consumers are totally unaware their products even exist. Brands need to create sensory and meaningful interactions with shoppers and provide them with a real reason to switch. They need to stop relying on communications and start creating experiences so people can decide for themselves.
Supermarket Product Sampling
Providing shoppers with an opportunity to try a product just as they walk into their preferred point of purchase is the most opportune time to engage prospective customers. They have product purchases top of mind, they are actively considering what they need and are open to new, interesting or exciting opportunities. Creating effective supermarket sampling campaigns that raises brand awareness and increase product sales requires an in-depth understanding of what is allowed and what can be achieved at each major multiple. With over twenty years of product sampling campaigns to draw upon we know the detailed requirement for each supermarket and what is required to grow product sales in each category.
Get more detail on Supermarket Product Sampling
Product Sampling at Convenience Retailers
Outside of stores, train stations or even in busy offices and Universities we have done the lot. When it comes to supporting products listed in convenience retail locations we provide a comprehensive solution to ensuring your products are front of mind amongst the target audience. We create intrigue and interest with our branded vehicles, promotional staff and high visibility activity.
Product Sampling at Trade Shows
Meeting and greeting existing and prospective customers is all part and parcel of sustaining a growing business. Trade shows represent an excellent opportunity to show and provide samples of products whilst engaging business contacts. Over the years we have helped numerous brands improve partnerships and widen product distribution by designing, building and staffing trade show events.
Product Sampling at Consumer Shows
Whether it’s a lifestyle, culinary, sports or music event we can help get your product and brand story in front of consumers who share an interest or passion that we can leverage. High footfall events provide the perfect backdrop and occasion for sampling activities because people are relaxed and in the right frame of mind to engage.