Will your brand be the hero of the high street?

Which Retailer Will Be Your High Street Hero!?

 

If your brand has suffered sales losses across your high street convenience retail stockists during the Lock-Downs, this visual overview shows you you can start to safely re-engage with shoppers, win back their confidence and quickly rebuild your sales over summer – at any high street retailer.

 

From June 15th the UK’s high streets, surrounding stations & office areas will be back open for business, so now is the right time to start planning your retail resurrection using new generation of ‘Safe Sampling Stands’:

Which brand and which retailer will become the high street heroes of Summer 2020!?

The below photos show examples of how you can use ‘The Most Effective Retail Sales Experience’ at the top 10 convenience retailers, to create your rapid re-growth.

Sparkling Ice used sampling to sell over 500 bottles in one store in a single day.

 

This kind retailer targeted sampling enables shoppers to ‘See, Try and Buy’ your products when they are in front of or going into your stockists. It’s so powerful: it typically generate sales uplifts of 200/300/400 up to 500 units per store per day, with sustained rate of sales growth from 1 to 50 units per week.

 

 

BOOTS:

Diet brand Aktins used a giant sugar cube in front of flagship Boots to get shoppers thinking about their sugar intake, try their range of sugar free confectionery and sell hundreds of units per day.

 

Boots - Sampling for Aktins

Boots – Sampling for Atkins

 

 

MARKS & SPENCERS:

Dairy free milk brand Mighty Pea utilised a street sampling cart, set up in front of M&S Food Halls to engage shoppers with the new range of healthy alternatives to milk.

Marks & Spencers - Sampling for Mighty Pea

Marks & Spencers – Sampling for Mighty Pea

 

 

 

SPAR:

Low calorie fruit drink Sparkling Ice used sip sampling at store entrances to enable shoppers to see, try and buy the refreshing flavours, converting purchases across Spars in the UK and Ireland.

Spar - Sampling for Sparkling IceSpar – Sampling for Sparkling Ice

 

CO OP:

Seattle’s Best Coffee used sampling staff in front and inside of city centre Co-op stores, to drive sales of their new coffee to go machines in major cities across the UK.

Coop - Sampling for Seattle's Best CoffeeCoop – Sampling for Seattle’s Best Coffee

 

HOLLAND & BARRETT:

Healthy snack bars Battle Oats used in store sampling across high street Holland & Barrett stores to grow sales, helping them convert the initial trial into a nationwide listing.

Holland and Barrett - Sampling for Battle BarsHolland and Barrett – Sampling for Battle Bars

WHSMITH:

Lifestyle snack bars Fulfil used roaming teams of sampling staff located inside and around London’s tube and train stations to drive mass scale sales uplifts.

WHSmiths - Sampling for Fulfil NutritionWHSmiths – Sampling for Fulfil Nutrition

 

MORRISONS:

LRSuntory innovation brand MayTea used sip sampling in front of hundreds of high street Morrisons in city centres and busy suburban retail areas to generate seasonal sales uplifts.

 

Morrisons - Sampling for May Tea

Morrisons – Sampling for May Tea

 

SAINSBURYS:

Italian bakery brand Crosta & Mollica used street sampling with a branded Ape Van, located in front of high street Sainsburys across Greater London to engage foodies and drive sales.

 

Sainsburys – Sampling Crosta & Mollica

 

WAITROSE:

True Nopal Cactus Water used a street sampling cart located directly in front of high street and office area Waitrose stockists to generate massive sales uplifts for their refreshing new drink.

 

 

Waitrose – Sampling for True Nopal

 

TESCO:

Health drink Captain Kombucha used a ship shaped sampling cart to engage shoppers in front of high street Tescos across central London, for sip sampling and retail sales activation.

 

Tesco Express – Sampling Captain Kombucha

 

You can now schedule high street activity again with live sampling campaigns from 1st July onwards.

Get in touch to enquire now.

 

To make your event kit ready for the ‘NEW NORMAL’ check out options for production of these new fully branded ‘Safe Sampling Stands’.

 

Safe sampling cart - hot sampling

 

 

Click here to find out how we won: ‘The Most Effective Retail Sales Experience’ Gold Award Winners 2019 and 2018.

Explore examples, see the new range of ‘Safe Sampling Stands’ or pop over a note to say hello!

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