WHSmith retail division is split between high street stores and travel stores, both of which are ideal for retail sampling, experiential marketing and retail sales activation. There are two main types of sampling methods available for brands which are stocked at WHSmith:

WHSmith retail sampling

WHSmith High Street – Front of Store Sampling

WHSmith High Street stores are located in busy city centre retail areas, which makes it easy to reach target audience. We can create a pop up sampling experience in front of the main entrances of their stores to engage thousands of shoppers passing by and on arrival.

With expert guidance, we will select the most relevant stores, which will deliver the highest yield sales results uplifts for your brand and create a retail sampling tour roadshow plan that is suitable for your brand’s budget.

WHSmith retail sampling

WHSmith Travel – Sampling at Train and Tube Stations

WHSmith travel permit compact sampling inside their station stores; and also sampling on the busy concourses and approach areas of the stations to which the WHSmith Travel stores are located.

LINK will design, build, staff and organise your WHSmith sampling campaign, across the largest and busiest WHSmith Travel stores across London and major cities of the UK. While WHSmith stores in Airports and Hospitals can also be covered too, the repeat travel habits of train station stores makes these ideal locations for focusing your sampling campaign at.


See what you can do at other convenience retailers

Are you looking to grow sales at WHSmith stores?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

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