• Waitrose Supermarket Sampling


Waitrose stores are arguably the king of premium high street grocery retailing; and their portfolio of high street stores enable fantastic supermarket sampling opportunities for your brand. Their main entrances open out onto busy high streets, often located close to busy tube stations, shopping streets and office areas, where we can present thousands of your product samples to Waitrose shoppers.

Waitrose - Sampling for Blue Skies

Design, Production & Touring

LINK will design, build and then tour a portable sampling cart, reflective of your brand and fitted to suit your catering requirements. These can be positioned either inside the foyers of stores or directly in front of the entrance areas. All shoppers are greeted with a pre-planned introduction, offered tasters with key messaging and encouraged to purchase. When organised with LINK you can expect huge levels of both immediate and sustained sales from every store attended.

Waitrose supermarket product sampling

Retail Sales Activation

We will help guide and then supply you with the attractively style sampling setup that is ideally suited for Waitrose stores, pick out the most relevant tours and create a supermarket sampling roadshow plan that is ideally suited to both fit with your budget and create measurable sales uplifts for your brand.

Safe Sampling at Waitrose Supermarkets with Crosta & Mollica, Covid safe, active campaign, affiliate marketing, shopper marketing

If you have a high quality product and are looking for customers, Waitrose is the place for you.


See what you can do at other supermarkets

Waitrose Sampling Campaign Case Studies


Pampelle: Safe Sampling at Waitrose Supermarkets

True Nopal Cactus Water

Orangina Product Sampling At Sainsbury’s & Waitrose

Crosta & Mollica

Are you looking to grow sales at Waitrose stores?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

    Your Details


    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5









    Activity Location Options

    Which types of locations are of most potential interest

    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent



    Fan Oven
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler


    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation



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