🥕 5 HOTSPOTS FOR VEGANUARY SAMPLING 🥦

With Veganuary on the horizon, the most successful brands are already planning their campaigns. A victorious Veganuary starts with a smart sampling strategy in the crucial months beforehand.

To help you get ahead, we’ve identified five key hotspots where you can build momentum and connect with receptive audiences before the main event. Here’s how leading brands have used the pre-Veganuary period to their advantage:

5. BUYER HEAD OFFICES

To ensure they were a top priority for Veganuary, Quorn took their fully electric catering van on a tour of retailer head offices. By sampling directly to VIP buyers at Sainsbury’s, Tesco and more, they got their range top-of-mind well before the Veganuary rush.

4. TRADE SHOWS

To win national listings ahead of Veganuary, the “no egg” brand Crackd attended the Plant-Based World Expo. Using live chef demos and an interactive quiz, they secured the attention of key industry players and buyers, setting up a successful January launch.

3. CONSUMER EVENTS

To build a loyal fanbase before the January sales rush, Meatless Farm connected with niche communities at events like Vegan Campout. This allowed them to create dedicated brand advocates who would champion their products when Veganuary arrived.

2. TRAIN STATIONS

Just Egg created huge pre-launch buzz for Veganuary with a bold PR stunt at King’s Cross Station. A giant replica of their carton captured commuter attention, building mass brand awareness just as their product was hitting UK retail shelves for the new year.

1. SUPERMARKETS

To drive sales and build a customer base before the January peak, VFC toured supermarkets with a branded airstream trailer. Sampling their vegan chick*n to shoppers right at the store entrance converted trial into instant purchases, achieving an impressive 8% immediate purchase rate.

Set Your Brand Up For a Veganuary Victory!

Securing the right location now is the key to a successful Veganuary. The next step is having the right team to activate it. We’re here to help you get your brand into the hands and baskets of thousands of motivated consumers.

Get in touch today to plan your campaign!

MAKE CONTACT TO BOOK A VEGANUARY STRATEGY CALL TODAY!