If 15-29 year olds are your audience, take a look at this list of top 10 events which your brand can attend for sampling & brand activations in 2022’s historic Summer of Fun!

This summer’s largest youth music festivals SOLD OUT on the same day their tickets were released. The demand for cultural experiences has never been greater.

These events provide the opportunity for your brand to stand shoulder to shoulder with Millenials and Gen Z, as they make the memories that forge their long term cultural identities.

The long queues of event goers heading to these mass scale events from nearby train stations, event buses and car parks are ideal for low cost ROAMING SAMPLING.

Tactical teams can sample, demonstrate and engage on social to thousands each day, as they wait in line and make their way into the events.

For brands with slightly bigger budgets, EXPERIENTIAL EVENT SITES inside the festivals provide extra opportunity for engaging social media and direct sales too.

Standon Calling

21-24 July 2022

Approx capacity: 20,000
Location:  Hertfordshire
Duration: 4 days

Known to be the friendliest festival in the UK. Standon Calling is 4 days full of music, extraordinary talent, a variety of food, family activities, comedians, and DJs. Standon calling has given huge UK Artists such as Rag’n’bone man, Florence & machine, and clean bandit a stage to perform on at very early stages of their careers, contributing towards their success.


Kendal Calling

28-31 July 2022

Approx capacity: 25,000
Location: Lowther Deer Park in the Lake District, Cumbria, North West England
Duration: 2 days
This Award-winning ‘Best small UK festival’ is back! Grown from an intimate 900 capacity two- day event to a 25000 capacity 4-day music festival. In previous years, the festival was headlined and highlighted by live performances from artists such as Dizzie Rascal, The Courteeners, Tom jones, and many more.  Experience music, art, culture, comedy, and food & drink at this family-friendly festival.


Boardmasters Music & Surf Festival

10-14 August 2022

Approx capacity: 70,000
LocationNewquay, Cornwall
Duration: 5 days
Top headliners: George Ezra, Snoop Dogg, Jamiroquai, Chase & Status, etc

An amazing mix of music, surf culture and food on some of the world’s best beaches – in England! Hosted each year in the UK’s surf capital Newquay in Cornwall, this amazing event attracts thousands of eco-coscious, laid back surfer dudes and extreme sports fans too.



10-14 August 2022

Approx capacity: 76,999
LocationMatterley Estate in Hampshire
Duration: 5 days

In this annual event, you will find everything from acoustic artists, huge parties located in the forests, sweaty and vibrant dancefloors in the street venues, huge outdoor stages as some of the biggest and most spectacular dance and live music stages in the world!



25-28 August 2022

Approx capacity: 250,000
Location: Daresbury Estate, Cheshire
Duration: 4 days
Top headliners: Martin Garrix, Tiësto, Oliver helden

Creamfields is a massive electronic dance music festival that started from the nightclub known as cream in Liverpool and has won 10 Awards since, making this event iconic! Creamfields now attracts some of the biggest crowds ever seen in UK music festivals.


Sundown Festival

2-4 September 2022

Location: Norfolk
Duration: 2 Days

Sundown is a 3-day bass and pop festival, bringing the best artists in this scene to you. This popular festival is known for its quirky art installations as festival-goers can explore the magical woodland and immerse themselves in an adventure alongside the huge live performances.


Wireless Festival

1-3 / 8-10 July 2022

Approx capacity: 49,000
Location: London’s Finsbury Park
Duration: 3 days

The UK’S BIGGEST urban festival with insane line-ups including rap, grime, hip-hop, and R&B artists, fairground rides, bars, and chill-out areas. Headlines since 2010 have included artists Jay z, Justin Timberlake, Rihanna, Bruno Mars, Kanye West, and many more.


Park Life

11-12 June 2022

Approx capacity: 80,000
Location:  Manchester
Duration: 2 days
Top headliners: To be announced…

Park Life is the largest independent metropolitan music festival in the UK. This festival has a diverse music genre from club, house, dance, grime, hip-hop, alternative, and pop across eight stages. It is now curated by many of the UK’S leading dance brands.


Isle of Wight Festival

16-19 June 2022

Approx capacity: 50,000
Location:  Seaclose park, Newport
Duration: 4 days

The Isle of Wight Festival is the first major festival in the UK. Over the years they have headlined some legendary artists such as Jimmy Hendrix, The Rolling Stones, David Bowie, and many more. However, they continue to bring award-winning artists to the festival every year!


Boundary Brighton

24 September 2022

Approx capacity: 25,000
Location: Stamner Park, Brighton
Duration: 1 day

Boundary Brighton is the biggest electronic dance music festival in Brighton city’s Stanmer Park. This festival holds a lot of creative energy, and spirit with three stages of music, a colorful fairground, delicious food stalls, and other unexpected treats!


What is Roaming Sampling?

We recommend that roaming sampling to event-goers on their way in provides the best visibility and value for your brand.

There are no extortionate site fees and you don’t have to compete with the music headline acts for capturing event goers’ interest!

Roaming sampling plans for festival includes:

  • Sampling to the bus and taxi queues around nearby stations
  • Experiential sampling stand at nearby Supermarkets
  • Roaming sampling to queues of cars and pedestrians at entrances
  • Social media activation, offering an extra sample to anyone who Posts a selfie and tags your brand (on any platform)

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