TOP FIVE TYPES OF FOOD FESTIVALS TO BRING YOUR BRAND TO LIFE in 2024

Food festivals provide your brand access to niche audiences, enabling experience-hungry customers to see, try and buy your products.

Use them for taste sampling, direct sales, creating social media content, and having fun with customers when they’re open and receptive.

With so many types of food festivals to choose from, use this quick guide to get the low down on the top five types to find your audience!

5. BBC GOOD FOOD SHOWS

The BBC Good Food Shows are one of the UK’s most well-known culinary events, attracting food enthusiasts, industry professionals, and media attention. Showcasing your brand here is an incredible opportunity to be noticed by mature AB customers.

  • When: June & August
  • Where: Birmingham & Chichester
  • Site Fee: Approx. £5000
  • Footfall: Approx. 90,000

4. PUB IN THE PARK EVENTS

Pub in the Park boasts four events around Greater London that combine gourmet pub food with live music, creating a relaxed, inviting atmosphere that attracts young professionals and families. You can leverage this fusion of food and entertainment to engage an audience of ABC1 young professionals.

  • When: May, June, July & September
  • Where: Marlow, Chiswick, Reigate and St Albans
  • Site Fee: Approx. £5,000
  • Footfall: Approx. 10,000

3. THE GREAT BRITISH FOOD FESTIVALS

The Great British Food Festival events offer a blend of regional cuisine and cultural heritage in picturesque locations. They provide a good value platform for showcasing your brand and connecting with food enthusiasts from a wide demographic of consumers, all seeking new and interesting flavours.

  • When: May, June, July, August & September
  • Where: Staffordshire, Leeds, Derbyshire, Edinburgh, Herts, Berkshire, Wiltshire, Yorkshire, South Wales, Cheshire
  • Site Fee: Approx. £2,000
  • Footfall: Approx. 15,000

2. REGIONAL COUNTY SHOWS

The UK’s county shows, such as Royal Welsh, Royal Three Counties, Kent, and Great Yorkshire, each offer a unique opportunity to connect with huge audiences of up to 200,000 people. Focusing on country life, entertainment and family-friendly activities, these events provide unrivalled access to the AB1 green wellies and labrador brigade!

  • When: May, June, July & August
  • Where: All Across the UK
  • Site Fee: Approx. £2,500
  • Footfall: Approx. 35,000 – 200,000

1. FOODIES FESTIVAL

Foodies Food Festivals span from Brighton to Edinburgh and everywhere in between! They are packed with food innovations, live cooking demonstrations and interactive experiences. They offer fair-value site fees to access tens of thousands of young professionals in each city who flock to each of the three-day events.

  • When: May, June, July, August & September
  • Where: Brighton, Cardiff, Syon Park, St Albans, Bath, Chelmsford, Tunbridge Wells, Tatton Park, Winchester, Edinburgh, Glasgow, Oxford, Guilford and Norwich
  • Site Fee: Approx. £4,000
  • Footfall: Approx. 25,000

To get more info, ideas and advice on how you can bring your own brand to life at this summer’s food festivals, MAKE CONTACT with the team at LINK and read more info about summer events here!

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