UK’s Top Five Food Retailing Trade Shows in 2024

Food retailing trade shows are a fast track way to win valuable new listings by enabling corporate buyers to See, Try & Buy your products.

With LINK’S EASY EXPO service providing support for trade shows, it has never been easier to make your brand stand out for all the right reasons!

With so many events to pick from, use this article to explore the top five shows of 2024 that will help your brand win new listings.


When: 15-16th Oct (TBC)

Where: NAEC, Stoneleigh Park, Warwickshire

After a short gap over Covid, NISA Expo is back and bigger than ever. With circa 200 trade stands from brands across the food-to-go, chilled, frozen, grocery, licensed and non-foods categories – it’s easier to create bold stand out than some of the other giant expo events. It’s ideal to reach buyers across NISA, Co-op and wider convenience retailing.

4. Barcode Festival

When: 4th July

Where: Magazine, London Docklands

A trade event like no other! Barcode festival isn’t just a grocery retailing trade show. It’s now become the big summer party for the whole grocery industry! Showcase your products to over 4,000 supermarket industry professionals by day, and then enjoy the music festival with A list music acts on stage by night. Plus the event supports GroceryAid Chairty, so the site fees and tickets go to a great cause too.

3. The IFE

When: 25-27th March

Where: ExCel London

The International Food & Drink Event is the UK’s largest B2B trade show spanning both retailing and hospitality. Your brand can reach over 25,000 domestic and international buyers across the IFE and co-hosted events including The Pub Show plus the Hotel, Restaurant & Catering Show too.

2. Lunch!

When: 18th-19th September

Where: ExCel London

Lunch! is the UK’s leading trade event for anything to do with Food to Go. Buyers from grocery mults, C-retail, chains of coffee shops, quick service restaurants, cafes, delis and caterers are all looking for new products to serve to their customers.

1. NCS and Food & Drink Expo

When: 29th April – 1st May

Where: NEC Birmingham

The NCS (National Convenience Show) and the co-hosted events like Food & Drink Expo plus Farm Shop & Deli Show combine to produce what is arguably the biggest food and drink opportunity of the year. Over three busy days, over 25,000 buyers across retailing, hospitality and wholesaling will be able to see, try and hopefully buy your products.

Make Your Expo Easy with EASY EXPOS From LINK!

The EASY EXPO service helps to design, build, install & provide optional event staff to optimise your expos.


Speak to one of the Experiential Experts at LINK to find out how you can create an effective campaign for your brand.

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