TOP 10 VEGANUARY & HEALTHY SAMPLING CAMPAIGNS
January is a time full of tasty, healthy and creative sampling campaigns!
Here are 10 examples to help get your brand plans in shape for 2024!
QUORN – NO MORE PORKIES SAMPLING VAN TOUR
Quorn used a touring sampling van to generate millions of pounds of press coverage, with their No More Porkies Sampling Tour across London landmarks, high streets, offices & city centre nightlife areas.
MOVING MOUNTAINS – WAITROSE & SAINSBURYS HOT CATERING CARTS
Moving Mountains used two hot catering carts with a stylish uniformed event teams to enable shoppers across Waitrose & Sainsburys to See > Try > Buy their tasty meat free burgers.
FRUIT BOWL SNACKS – HIGH STREET TESCO TOUR
Healthier fruit snacks Fruit Bowl reached thousands of parents out shopping at high street Tescos using a portable sampling cart to create record retail sales results in AB1 suburban stores.
CRACKD – AT FOOD & DRINK EXHIBITIONS
The “no egg” egg brand Crackd used supported activation service at trade shows with a flexible sized display area, live chef demos & a fun interactive quiz to win national listings for their range.
BOUNDLESS ASDA EDUCATIONAL SAMPLING & SALES TOUR
Boundless ‘Activate Snacking’ used a fun coin drop game with their sampling to educate shoppers about Gut Happy Snacking, leading to a record retail sales uplifts across a national tour of Asda Supercentres.
NATURE’S HEART – SAMPLING VAN & MASCOTS AT EVENTS & WAITROSE
Nature’s Heart used a sampling van, cart and crazy mascot characters to bring the passion & energy to Waitrose shoppers, healthy lifestyle fans at Balance Festival and grocery buyers at Grocery Aid event days.
LAZY VEGAN – WAITROSE & SAINSBURYS SAMPLING TOUR
The easy to make vegan food brand toured a hot catering cart across supermarket stockists in London’s young professional suburbs to enable shoppers to embrace the joy of being both lazy and healthy!
VFC – VEGANUARY MASS REACH SAMPLING TOUR
VFC Cluck Truck toured the UK’s busiest high streets and flagship sized supermarkets to drive mass scale awareness and enable carnivores and flexitarians to try their tasty Chick*n samples.
BIO & ME – SUPERMARKET & LIFESTYLE SAMPLING TOUR
The super-food ingredients contained within each serving of Bio & Me healthy granolas were added to their nutritious yogurt to encourage shoppers and professionals to eat something good for their gut!
BIOTIFUL DAIRY – TRAIN STATION TACTICAL ROAMING SAMPLING
Biotiful Dairy reached hundreds of thousands of commuters for their early morning breakfast, by sampling their protein packed kefir yogurt drink outside of the UK’s busiest train and tube stations.
Speak to one of the Experiential Experts at LINK to find out how you can create an effective campaign for your brand.