TOP 10 TIPS TO MAKE THE MOST OF SUMMER EVENTS

This summer is host to 100s of events and festivals where you can drive increased sales and brand recognition. But how do you get customers to focus on your brand?

Whether you’re marketing sausages or sauces, targeting a general audience or finding your niche, here are our tried-and-tested tips on how to make the most of your events this summer.

APPEALING SAMPLING DISPLAYS

Sampling is a staple for getting your products into the hands of prospective customers. When it comes to samples, appearance is essential.  Displaying your samples in an appealing, appetising way is critical to customers wanting to see, try, and buy your products over the competition.

DIRECT SALES

Allowing customers to purchase your products immediately while they’re in a buying mindset at the event and still have your product in mind is an easy way to increase immediate sales for your brand. The sales from one event can even pay for the site fees of the next, creating a self-funding roadshow!

WEB SALES

Pushing online orders at your stand is a great way to generate long-term sustained sales without needing to be listed nationally at stockists. Giving out online-only vouchers at the stand can direct customers to your online store, where they can view your entire product range.

RETAIL SALES

Events inside the catchment zones of key stockists of your product should be prime targets for increasing sustained sales. Customers might love your product when they try it at your stand, but if they can’t buy it nearby, that sale might remain a one-off purchase.

SOCIAL MEDIA

Social media content created by consumers is over 80% more effective than content created by brands for increasing sales and brand loyalty. Whether it’s to get a voucher, enter a competition, or you just have a photo-worthy stand, give your customers a reason to post about you!

DATA CAPTURE

Marketing events are a perfect opportunity to conduct data capture with your customers. Data capture can be used to create new contacts and generate leads with industry clients and VIPs, gain valuable consumer feedback on your products, and allow long-term dialogue with consumers.

BRANDED MERCH

Branded merchandise such as cups or bags acts as walking billboards for your brand across the entire event, increasing your reach beyond the customers who can see your stand. An appealing, eye-catching design can even cause customers to seek out your stand.

FUN GAMEPLAY

Adding an element of fun gameplay to your event stand is an effective way to entice customers to your stand and have them stay longer. It acts as an ice-breaker that allows your brand ambassadors to promote more information about your brand and products.

STAND DESIGN

Consumer events allow you to interact with your customers more and give them a proper branded experience at your stand. Samples, socials, sales and seating can all take place at the same location without your customers trying to rush away somewhere else. With good stand design, customers will actively seek out and spend time experiencing your products.

TARGET YOUR NICHE

Different events target different audiences who enjoy different products. Appealing to a general audience can drive noticeable results and introduce new customers to your products, but for every general event there are ten specialist events for just what you’re selling. Marketing at niche events specific to your product can set your sales soaring!

Get in touch for expert advice, flexible proposals and exciting, inspirational campaign ideas!

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