TOP 10 SPORTS EVENTS FOR  

☀️⚽SUMMER SAMPLING🎾☀️

Summer 2024 plays host to a vast field of sports events, where you can reach closely aligned target audiences for sampling, direct sales, fun gameplay, and social media content creation.

Read this short guide to inspire you for ideas on where you can find your brand’s tribe and Bring Your Brand To Life this summer.

OBSTACLE COURSES & ENDURANCE

Extreme endurance races like Tough Mudder, Total Warrior, or other events like them attract dedicated fitness fanatics and thrill seekers. These nationwide events attract over 20,000 runners per event, making them perfect for promoting your fitness-focused products.

FUN RUNS, 10Ks & HALF MARATHONS

Whether it’s 5Ks, 10Ks, Half Marathons or full Marathons, running events allow you to pick intensity to suit your audience. At the gentler end, it’s middle-aged and older keen to get in better shape, and at the more extreme, it’s Strava-focused pace setters.

WIMBLEDON & FAN ZONES

The biggest name in Tennis in the world, Wimbledon draws over 40,000 professional and affluent adult spectators through London train stations and to fan zones across the country every day for two weeks in July. You can reach fans on the way into the stadium and at big screens across the UK.

BOARDMASTERS SURFING FESTIVAL

Boardmasters is a youth music and surf culture festival like no other, combining live acts with extreme sports. Each August, this five-day celebration of all things rad draws in over 75,000 16 to 25-year-olds from across the UK, down to be part of the action on the Cornish coast.

UEFA CHAMPIONS FOOTBALL LEAGUE

This June, football fever plays out at Wembley Stadium as the titans of the European UEFA Champions League clash in the finals hosted in London. 100,000+ fans will mass via nearby train and tube stations, with more watching in pubs around the country, making them ideal targets for roaming sampling on the way in and around the massive event.

2024 OLYMPICS FAN ZONES

This summer, nearby Paris plays host to arguably the biggest sports event in the world: The 2024 Olympic Games. Although it’s across the water, British pride will see fan zones, pubs and streets packed with fans; especially for the big ticket event days like 100m. Use this timing to promote your sporty samples to win a Gold Medal for your own brand!

MOTORSPORTS EVENTS

You can choose from big-ticket motorsport events like Formula 1, Formula E, and Superbikes to more hands-on classic car rallies, drag racing, and show’n’shine gatherings. Over summer, you can reach hundreds of thousands of petrol heads at legendary race circuits like Silverstone or Brands Hatch.

INTERNATIONAL CRICKET

What could be more British than a nice game of cricket!? From May to September, the largest-scale cricket fixtures with England playing international rivals attract crowds of 35,000 affluent AB professionals. You can use roaming teams outside the stadiums across the country to reach your own Barmy Army!

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Speak to one of the Experiential Experts at LINK to find out how you can create an effective campaign for your brand.

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