The summer plays host to a vast field of sports events, where you can reach closely aligned target audiences for sampling, direct sales, fun gameplay, and social media content creation.
Read this short guide to inspire you for ideas on where you can find your brand’s tribe and Bring Your Brand To Life this summer.
OBSTACLE COURSES & ENDURANCE
Extreme endurance races like Tough Mudder, Total Warrior, or other events like them attract dedicated fitness fanatics and thrill seekers. These nationwide events attract over 20,000 runners per event, making them perfect for promoting your fitness-focused products.
FUN RUNS, 10Ks & HALF MARATHONS
Whether it’s 5Ks, 10Ks, Half Marathons or full Marathons, running events allow you to pick intensity to suit your audience. At the gentler end, it’s middle-aged and older keen to get in better shape, and at the more extreme, it’s Strava-focused pace setters.
WIMBLEDON & FAN ZONES
The biggest name in Tennis in the world, Wimbledon draws over 40,000 professional and affluent adult spectators through London train stations and to fan zones across the country every day for two weeks in June and July. You can reach fans on the way into the stadium and at big screens across the UK.
BOARDMASTERS SURFING FESTIVAL
Boardmasters is a youth music and surf culture festival like no other, combining live acts with extreme sports. Each August, this five-day celebration of all things rad draws in over 75,000 16 to 25-year-olds from across the UK, down to be part of the action on the Cornish coast.
FOOTBALL WORLD CUP
You can tap into the electric atmosphere of the FIFA World Cup through some of the UK’s biggest fan zones, from city centre takeovers in Manchester and Sheffield to packed outdoor screenings in London and Brighton. You can reach huge crowds of fans gathering in iconic fan parks and public viewing spaces, where thousands come together to watch the action on big screens, creating a high-energy environment perfect for engaging with football audiences at scale.
MOTORSPORTS EVENTS
You can choose from big-ticket motorsport events like Formula 1, Formula E, and Superbikes to more hands-on classic car rallies, drag racing, and show’n’shine gatherings. Over summer, you can reach hundreds of thousands of petrol heads at legendary race circuits like Silverstone or Brands Hatch.
INTERNATIONAL CRICKET
What could be more British than a nice game of cricket!? From May to September, the largest-scale cricket fixtures with England playing international rivals attract crowds of 35,000 affluent AB professionals. You can use roaming teams outside the stadiums across the country to reach your own Barmy Army!