Tesco Product Sampling
Product sampling for retail sales activation at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake. Tesco allow us to organise the use the areas in front of their supermarkets, to create pop up sampling experiences for your brand, for retail sales activation.
Everything is booked via the official Tesco head office media channels, with hundreds of extra units sent into each store visited. Sampling your products at Tesco supermarkets gives you brand massive off shelf stand out, with a branded event area positioned in front of the main entrance of that store. Our past campaigns have created Tesco sales uplifts upwards of 500 units, per store per day.
Each day, your brand will be visible to and engage with thousands of Tesco shoppers, who will discover, try and buy your range. We will help you to plan all aspects of your Tesco marketing, select the most relevant format stores, in the most demographically aligned areas, which stock your widest range. This is then mapped out into a touring roadshow, scaled up or down in size to suit your budgets. You only need to provide us with the art work, stock and Tesco product codes, to allow us to bring the whole experiential marketing experience to life for your brand across Tesco.