• Kellogg's Special K - Tesco & Asda Supermarkets (5)


Once listed, product sampling to shoppers for retail sales activation at Tesco Extras, Tesco Superstores and Tesco Express stockists is amongst the most important marketing activity that any FMCG brand can undertake. LINK use the areas leading into, in front of or inside supermarkets, to create pop up sampling experiences to create measurable sales growth for your brand.

The type of supermarket activity that will work best depends on your listings within Tesco:

Tesco Express - Lucky Saint, 01 Sampling, Portable sampling carts

Tesco Express Sampling

You can engage shoppers in office areas, busy stations, city centres and suburban area high streets. The use of portable sampling carts enables you to be positioned in front of the external entrance areas of these busy but compact sized stores.

Suburban-Areas-with-Mainstream-Supermarkets-Fulfil, Tesco Product Sampling, weekly shop, consumer profile, sampling stations

Tesco Superstore Sampling

These larger format stores are typically located on busy suburban area high streets. Shoppers arrive for a weekly shop, so are ideally suited for products destined for the food cupboards, fridges and freezers. The selection of stores can be aligned to match your consumer profile; and availability of sampling event spaces for portable sampling stations.

Jucee-Sampling-Asda-and-Tesco-Supermarket-Roadshow, Tesco Extra Supermarket Sampling & Sales Activation Tesco, Experiential Sampling at Tesco Supermarkets with Jucee, shopper marketing, active campaign

Tesco Extra Sampling

The largest sized Tesco Extra stores which are located on busy retail parks and shopping malls have bookable event spaces which host experiential sampling event days. These massive sized stores attract upwards of 10,000 shoppers per day and can create equally huge retail sales growth for your brand. Many sampling event days at these sites have created sales of over 500 units SOLD per store, per day.

Benecol-Sampling-in-Store-at-Tesco-Oct-2022 Tesco in-store sampling, supermarket retail sampling, experiential marketing

Tesco In-store Sampling

The lovely “Mable With A Table: is sometimes needed, e.g.: if you need to cover a specific list of stores over a couple of days, for the lowest cost. This is booked via the official Tesco channels and activated by Tesco staff. To help optimise the activity, photograph what it looks like and dial up the impact as best as possible, LINK deploys national teams of regional supervisors to oversee and inspect every day of live implementation. (NB: Please note that the efficacy of in-store sampling is not as results driven as the other methods outlined above).

Increasing your products’ rate of sale at Tesco Extra & Superstores has never been easier. With hundreds of stores to choose from the options for targeting are limitless.


See what you can do at other supermarkets

Tesco Sampling Campaign Case Studies


Clean Co Twin Store Retail Sampling

Mighty Pea Safe Sampling

Pilgrim’s Eco-Friendly Sampling Tour

Special K Product Sampling

Princes Supermarket Sampling Roadshow

Fulfil Nutrition: Safe Sampling Tour of Suburban Area Supermarkets & Parks

Little Dish Experiential Sampling

Are you looking to grow sales at Tesco stores?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

    Your Details


    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5









    Activity Location Options

    Which types of locations are of most potential interest

    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent



    Fan Oven
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler


    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation



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