TESCO SUPERMARKET SAMPLING
The type of supermarket activity that will work best depends on your listings within Tesco:
Tesco Express Sampling
You can engage shoppers in office areas, busy stations, city centres and suburban area high streets. The use of portable sampling carts enables you to be positioned in front of the external entrance areas of these busy but compact sized stores.
Tesco Superstore Sampling
These larger format stores are typically located on busy suburban area high streets. Shoppers arrive for a weekly shop, so are ideally suited for products destined for the food cupboards, fridges and freezers. The selection of stores can be aligned to match your consumer profile; and availability of sampling event spaces for portable sampling stations.
Tesco Extra Sampling
The largest sized Tesco Extra stores which are located on busy retail parks and shopping malls have bookable event spaces which host experiential sampling event days. These massive sized stores attract upwards of 10,000 shoppers per day and can create equally huge retail sales growth for your brand. Many sampling event days at these sites have created sales of over 500 units SOLD per store, per day.
Tesco In-store Sampling
The lovely “Mable With A Table: is sometimes needed, e.g.: if you need to cover a specific list of stores over a couple of days, for the lowest cost. This is booked via the official Tesco channels and activated by Tesco staff. To help optimise the activity, photograph what it looks like and dial up the impact as best as possible, LINK deploys national teams of regional supervisors to oversee and inspect every day of live implementation. (NB: Please note that the efficacy of in-store sampling is not as results driven as the other methods outlined above).
Increasing your products’ rate of sale at Tesco Extra & Superstores has never been easier. With hundreds of stores to choose from the options for targeting are limitless.
Tesco Sampling Campaign Case Studies
KOHINOOR SUPERMARKET TOUR
Clean Co Twin Store Retail Sampling
Mighty Pea Safe Sampling
Pilgrim’s Eco-Friendly Sampling Tour
Special K Product Sampling
Princes Supermarket Sampling Roadshow
Fulfil Nutrition: Safe Sampling Tour of Suburban Area Supermarkets & Parks
Little Dish Experiential Sampling
Are you looking to grow sales at Tesco stores?
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.