Superdrug own 800 stores on UK high streets and in shopping malls. You can use sampling and demonstrations to engage shoppers and convert purchases for your brand both in front and inside their busiest stores.

Superdrug sampling and product demonstrations for retail sales activation, cosmetics

Retail Sampling – Outside High Street Stores

With the event area set up in front of the best-selling Superdrug stores on high street, you can use the retail sampling of your product to target potential customers. The sampling team will be in front of the entrance of the Superdrug stockist to engage all shoppers on arrival to the store and everyone passing by it too.

LINK will help design, build and staff mobile sampling campaign for high street locations to engage all consumers walking in and out of each target Superdrug sampling store.

Head Office Buyer Engagement Event Days

You can take advantage of the collaborative event days to impress the corporate VIPs and colleagues who work at Superdrug’s HQ in Croydon. This will be a great opportunity for your brand to engage VIP buyers for product demonstration.

Link will help design event area and set up sampling support that gives you the privilege to contact retail NAMs and corporate VIPs personally on 1-1 basis. It’s highly useful yet low budget strategy to structure both your relationships and listings at Superdrug.


See what you can do at other convenience retailers

Are you looking to grow sales at Superdrug?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

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