You can create mass scale brand awareness, positive taste trial and generate huge retail sales growth by sampling at Sainsbury’s Local stores. Their busy locations on high streets, train stations, office areas and aligned suburban retail areas provide one of the strongest opportunities to grow your sales using sampling.

Sainsbury's local retail sampling

JS – Front of High Street Store Sampling

Sainsbury’s Local stores are located in high footfall high streets in suburban and city centres, making them ideal for targeted sampling. With our guidance, design, kit production and sampling teams; you can use sampling to activate mass scale retail sales growth at the most relevant and best-selling Sainsburys Local stores.

Due to the compact size of JS Local stores, the most effective location for sampling is directly in front of the entrance of their busiest stores. This enables your sampling team to engage thousands of shoppers, both walking past it and those already going into it.

Sainsbury's local retail sampling

Sainsburys Local Sampling – at Train and Tube Stations

Many of the JS Local stores are located in and around tube and train stations which have tens or hundreds of thousands of potential new customers passing by and through each day. These busy professionals are an ideal audience for sampling because they normally pass the same location every day, as part of their daily routine.

LINK will provide effective options to suit your budget. For those operating on minimal spend, roaming sampling teams can be located outside the entrance areas to these station stores using carts, trikes, vans, etc. Or if you want to make an even larger impact, the event sites inside the stations can be used for bigger scale experiential sampling areas too.


See what you can do at other convenience retailers

Are you looking to grow sales at Sainsbury’s Local?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

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