Sainsbury’s Product Sampling

Most Sainsbury’s stores are located on busy high streets, either in city centres or in busy suburban retail areas. These busy stores are the best for product sampling at Sainsbury’s, as they have huge audience reach and the ability to host a pop up sampling experience which can be positioned directly in front of their main entrances. We will provide you with the options to create a compact promotional sampling unit that is attractively styled to effectively communicate your brand values, which will then be located in front of a selection of Sainsburys stores, to present your product samples and create large volume sales growth for your brand. 

Product sampling Sainsbury for Mighty Pea, Sainsbury marketing, shopper marketing agency, retail marketing agency, examples

Inside of the main entrance foyers of the largest format Sainsbury’s Superstores is also officially available to book via the official channels. Sainsbury’s then allow us to bring in a 2m X 2m experiential sampling experience inside their stores, to engage Sainsburys’ shoppers on arrival. The stores require the brand experience team to work alongside a supermarket colleague for the peak hours of the day who helps to prep the tasters – while our trained brand ambassadors lead on engaging shoppers and communicating your brand messaging to the prospective customers.

Product sampling at high street Sainsbury for Frenchs Mustard, Sainsbury marketing, shopper marketing agency, retail marketing agency, examples

Did you know you can do this at Sainsbury’s?

Increasing your products’ rate of sale at Sainsbury’s stores has never been easier. With hundreds of stores to choose from the options for targeting are limitless.

Product sampling in City Centre with Glorious Soups, active campaign, affiliate marketing, shopper marketing

Branded Pop-up Stands

Attention grabbing fully branded stands right outside store entrances perfectly positioned to influence consumers and increase Tesco sales.

Explore the possibilities…

Rustlers product sampling campaign in Sainsbury's supermarkets

Product Sampling

Move shoppers straight to the trial stage with a sample of your product so they can make an informed risk free choice.

And here’s why…

Product sampling at Sainsbury with Crosta & Mollica, active campaign, affiliate marketing, shopper marketing

Brand Ambassadors

Let our hand selected team inform, educate and entice shoppers with your brand story and product information.

Find out why promotional staff are the very life blood of experiential marketing events…

orangina product sampling campaign at sainsbury's

Sainsburys Sales Activation

Use a range of promotional tactics to encourage short and long term Sainsburys sales whilst rewarding new or existing customers. Helping clients overcome challenges and deliver tangible results is what the team at Link do better than anyone else.

But don’t just take our word for it…

NEW – Safe Sampling options available at all chains of Sainsburys supermarkets

Safe Sampling is a new area of experiential design, which has been pioneered by Link Communication in 2020, following the impact of the Corona virus. Our new ‘safe sampling’ designs, will enable your brand to re-engage with your target audiences, rebuilding both your consumer confidence and your Sainsbury’s sales.


What we offer

A fully managed service that covers every detail and leaves no stone unturned. A simple and affordable way of creating real shopper engagement. And a cost effective solution to generating massive sales increase that produces measurable R.O.I.

Store Selection – We work with clients to select the most demographically appropriate stores that have the widest range of SKUs focusing on dates that will deliver the largest possible audience

Logistics Support – We provide all transportation and storage requirements ensuring everyone and everything is in the right place at the right time

Product Management – Whether it is advance stock uplifts or replenishing sales stock from sampling units we keep shelves full and sales rolling in

Supermarket Product Sampling

Providing shoppers with an opportunity to try a product just as they walk into their preferred point of purchase is the most opportune time to engage prospective customers. They have product purchases top of mind,  they are actively considering what they need and are open to new, interesting or exciting opportunities. Creating effective supermarket sampling campaigns that raises brand awareness and increase product sales requires an in-depth understanding of what is allowed and what can be achieved at each major multiple. With over twenty years of product sampling campaigns to draw upon we know the detailed requirement for each supermarket and what is required to grow product sales in each category.

Get more detail on Supermarket Product Sampling

  • Waitrose

    Waitrose stores are arguably the king of premium high street grocery retailing; and their portfolio of high street stores enable fantastic supermarket sampling opportunities for your brand.

    Read more about sampling at Waitrose

  • Asda

    Product sampling at Asda Supercentres and Asda Superstores allow massive scale audience reach to budget conscious shoppers who look for great brands, at great value.

    Read more about sampling at Asda

  • Tesco

    Product sampling at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake. Tesco allow us to use the areas in front of their supermarkets, to create pop up brand experiences for your brand, with full creative control.

    Read more about sampling at Tesco’s

  • Morrisons

    Morrison’s have a fantastic array of both massive sized supermarkets and city centre supermarkets, both of which are ideal for supermarket product sampling, experiential marketing and retail sales activation.

    Read more about sampling at Morrisons