SAINSBURY’S SUPERMARKET SAMPLING
Did you know you can do this at Sainsbury’s?
Increasing your products’ rate of sale at Sainsbury’s stores has never been easier. With hundreds of stores to choose from the options for targeting are limitless.
Experiential Event Areas at Flagship Sized Stores
- All aspects planned, organised, designed, built and toured by expert teams from LINK
- Event areas officially booked via Sainsbury’s, enables selection of virtually any Sainsbury’s store
- The event area is located in front of the main entrance, reaching ALL shoppers on arrival
- The site fee cost per store is paid to Sainsbury’s and is attributed to JS media spend / JBP
- Please be aware Sainsbury’s enforce a minimum 12 week lead time and 15 store minimum
In Store Sampling Inside the Foyers of Flagship Sized Sainsbury’s Stores
- All aspects planned, organised, designed, built and toured by expert teams from LINK
- Event areas officially booked via Sainsbury’s, enables selection of virtually any Sainsbury’s store
- A compact 2x2m event area is located inside the entrance foyer area, reaching ALL shoppers
- The site fee cost per store is paid to Sainsbury’s and is attributed to JS media spend / JBP
- Please be aware Sainsbury’s enforce a minimum 12 week lead time and 15 store minimum
Experiential Event Areas at Malls & Retail Parks with Connected Sainsbury’s
- All aspects planned, organised, designed, built and toured by expert teams from LINK
- Event areas officially booked by LINK and paid to retail park owners for access
- Experiential event sites across some of the very largest, busiest Sainsbury’s across the UK
- The event area is located close to the main entrance, reaching ALL shoppers on arrival
Portable Sampling in Front of High Street Sainsbury’s Stores
- Portable sampling around Sainsbury’s located on city centre and suburban area high streets
- The event area is located in front of or close to the main entrance, reaching ALL shoppers on arrival
- Often no need for paid for site fees; just use of ‘roaming promo permits’ in cities that require them
- Ideally suited to promotional catering carts, able to cook up hot samples or offer cold holding
Experiential Sampling Inside of Sainsbury’s Head Office
- Collaborative event day to engage the Sainsbury’s Buyers and all corporate VIPs who work at Sainsbury’s HQ
- Official booked event area in ‘The Atrium’ booked via Sainsbury’s and scheduled for VIP attendance dates
- LINK team arrive on site early AM for event area build, display set up and meet & greet everyone on arrival
- LINK lead on mass sampling, client NAMs attend for personal 1-1 contact with JS buyers and corporate VIPs
- Recommended to offer both taster samples and also full portions (eg: over busy lunch times)
See what you can do at other supermarkets
Sainsburys Sampling Campaign Case Studies
Nuii Ice Cream Sampling
KOHINOOR SUPERMARKET TOUR
Clean Co Twin Store Retail Sampling
Mighty Pea Safe Sampling
Pilgrim’s Eco-Friendly Sampling Tour
Safe Sampling at High Street Tesco & Sainsburys Supermarkets
French’s Mustard
Orangina Product Sampling At Sainsbury’s & Waitrose
Are you looking to grow sales at Sainsbury’s stores?
MAKE CONTACT
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.