Sainsbury’s Product Sampling

Most Sainsbury’s stores are located on busy high streets, either in city centres or in busy suburban retail areas. These busy stores are the best for product sampling at Sainsbury’s, as they have huge audience reach and the ability to host a pop up sampling experience which can be positioned directly in front of their main entrances. We will provide you with the options to create a compact promotional sampling unit that is attractively styled to effectively communicate your brand values, which will then be located in front of a selection of Sainsburys stores, to present your product samples and create large volume sales growth for your brand. 

Inside of the main entrance foyers of the largest format Sainsbury’s Superstores is also officially available to book via the official channels. Sainsbury’s then allow us to bring in a 2m X 2m experiential sampling experience inside their stores, to engage Sainsburys’ shoppers on arrival. The stores require the brand experience team to work alongside a supermarket colleague for the peak hours of the day who helps to prep the tasters – while our trained brand ambassadors lead on engaging shoppers and communicating your brand messaging to the prospective customers.

Supermarket Product Sampling

Providing shoppers with an opportunity to try a product just as they walk into their preferred point of purchase is the most opportune time to engage prospective customers. They have product purchases top of mind,  they are actively considering what they need and are open to new, interesting or exciting opportunities. Creating effective supermarket sampling campaigns that raises brand awareness and increase product sales requires an in-depth understanding of what is allowed and what can be achieved at each major multiple. With over twenty years of product sampling campaigns to draw upon we know the detailed requirement for each supermarket and what is required to grow product sales in each category.

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