Product Seeding – Sampling to Trade Audiences
You can use well briefed teams of professional brand ambassadors to present your products to your trade audiences in the actual environments which they are designed for – in order to achieve long term brand adoption and new trade listings.
Rather than attend costly trade shows and try to attract the interest of trade audiences as they hopefully walk past your stand – you can take your products and presentations directly to them; when you can have their sole focus.
You can gift your products to them for free, for 100% acceptance. Once onboard, you can then open up a sales channel to them with a strong on the day sales offer (like a BOGOF) and a link to your wholesaler or distributor for long term, repeat purchases.
Accurate Business Targeting For Trade Sampling
Pre-planned mapping and advance geographic research allows our coverage to reach into thousands of relevant business, that are exactly aligned to your needs.
The location selections are flexible to suit your product sector. Some commonly used example types of audiences for Product Seeding include:
- Independent Convenience Retailers
- Independent Take-aways & Restaurants
- Construction Industry & Building Sites
- Gyms & Health Clubs
- Hair & Beauty Salons
- Nurseries & Child Care
- Schools & Colleges
- Other Specialist Facilities
Product Seeding For Winning New Listings & Data Capture
You can present whole case loads of stock to each target business – in exchange for a trial listing, quickly expanding your retailer stockists.
On site, the presentation teams can demonstrate your products, give tasters, show usages – and collect high value data capture (such as email address and personnel information), allowing for follow up contact and feedback, post sample delivery.
Alongside the samples, you can also present your trade specific print material, posters, POS materials or other promotional goodies too.
Covid Safe Sampling Equipment
The delivery teams will be equipped with a full remit of Covid Safe uniforms and processes, to ensure the safety of both the staff and the recipients.
- Attractively styled branded uniform sets (jackets, hats, shirts, etc)
- Clear face masks, sterile gloves and sanitisers
- Presentations made at 2m distances
Advance Planning & Post Delivery Feedback
You will receive detailed records of all locations where your products have been seeded into.
Where relevant, the head office campaign management team can place phone calls in advance to warm the recipients in advance, obtain contact details and agree timings – so that the delivery teams walk into an open door.
If desired, the head office campaign management teams at Link HQ can then put in follow up phone calls to the recipients, to gauge their feedback, detail it into a report – and sell in further purchases of trade deals too.