Help New Shoppers See, Try + Buy Your Products

Create effective sampling experiences at any supermarket chain to drive immediate and sustained retail sales growth

Product sampling at Sainsbury with Mighty Pea, active campaign, affiliate marketing, shopper marketing

What’s the Top Line?

  • Position an effective sampling experience at the front entrance of busy stockists.
  • Engage all shoppers on arrival with your taster samples & key messaging.
  • Create easily measurable, immediate and sustained retail sales growth.
Supermarket Sampling & Sales Activation Tesco, Experiential Sampling at Tesco Supermarkets, shopper marketing, Tesco shopper agency, retail marketing agency, active campaign

Why Do I Need to Do This?

  • Make new launches stick, driving real retail sales growth for your priority lines.
  • Re-invigorate tired lines, creating new growth at full RRP & prevent de-listing.
  • Create massive scale Rate Of Sales to show both existing & prospective buyers.
Link Communication Supermarket Sampling - Shoppers Sampling Frenchs

Which Stores Can I Cover?

  • Supermarkets: Tesco, Sainsbury’s ASDA, Morrisons, Waitrose, Booths, Lidl, Aldi, Iceland etc.
  • Convenience Retailers: Tesco Express, Sainsbury’s Local, WHSmiths, Budgens, Boots, B&M, etc.
  • Specialist: Holland & Barrett, Whole Foods, Planet Organic, John Lewis, Independents, etc.


Link Communication Supermarket Sampling - Shoppers Sampling Tesco

Tesco Product Sampling

Product sampling at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake. Tesco allow us to use the areas in front of their supermarkets, to create pop up brand experiences for your brand, with full creative control. Our results speak for themselves: our Tesco campaigns have achieved sales upwards of 500 units, per store per day.

Jucee-Sampling-Asda-and-Tesco-Supermarket-Roadshow, Tesco Extra Supermarket Sampling & Sales Activation Tesco, Experiential Sampling at Tesco Supermarkets with Jucee, shopper marketing, active campaign

Each day, your brand will be visible to and engage with thousands of Tesco shoppers, who will discover, try and buy your range. We will plan all aspects of your Tesco activity, select the largest format stores, in the most demographically aligned areas, which stock your widest range; and map out a touring roadshow, scaled up or down in size to suit your budgets. You only need to provide us with the artwork, stock and Tesco product codes, to allow us to bring the whole experiential marketing experience to life for your brand across Tesco.

Product sampling at Sainsbury with Crosta & Mollica, active campaign, affiliate marketing, shopper marketing

Sainsbury’s Product Sampling

You can activate your retail sales growth across Sainsbury’s using sampling. The optimised way to activate at Sainsbury’s is flexible to suit your store listing and budget. LINK will guide you through the options and provide you with the most effective method to create both immediate and measurable retail sales growth for your brand. Sainsbury’s offer huge audience reach and the ability to host a pop up sampling experience which can be positioned directly in front of their main entrances. 

Sainsburys Supermarket Sampling

In front of stores or inside of the main entrance foyers. From Sainsbury’s locals in stations and high streets, to the largest format Sainsbury’s Superstores are all available to sample at. Sainsbury’s allow experiential sampling experience in their stores, to engage Sainsbury’s shoppers on arrival. LINK will either book the event sites via the official channels or provide effective options for any sized budget.

Princes - Tesco Asda Supermarket Sampling Car Parks (12)

ASDA Product Sampling

Product sampling at ASDA Supercentres and ASDA Superstores allow massive scale audience reach to budget conscious shoppers who look for great brands, at great value. With so many brands available in these large format stores, experiential product sampling at ASDA (also known as ASDA car park sampling), will deliver huge scale brand exposure and sales for your brand. By positioning the event area in front of each ASDA, you reach buyers in active buying mode, before they start their shopper journey.

Supermarket Sampling & Sales Activation at Asda Supermarket with Mexicana Cheese, promotion, Experiential Sampling at Tesco Supermarkets, shopper marketing, Tesco shopper agency, retail marketing agency, examples

While we can and do organise in store sampling or on aisle sampling at ASDA, we do not recommend it in comparison with the level of brand engagement, outreach and sales uplift that your brand can achieve by setting up a brand experience sampling area in front the entrance area to a large ASDA supermarket. ASDA allow full creative control to create and tour an attractively styled supermarket sampling event area in front of their largest format stores. We will help you to select the largest stores, in the most relevant areas, which house the widest range of your stock to undertake your supermarket sampling roadshow. Get in touch to discuss your campaign with us today.

Product sampling at Morrisons with May Tea, Covid safe, active campaign, affiliate marketing, shopper marketing

Morrisons Product Sampling

Morrison’s have a fantastic array of both massive sized supermarkets and city centre supermarkets, both of which are ideal for supermarket product sampling, experiential marketing and retail sales activation.

We can create a pop up experiential marketing experience to present your brand, sampling your stocked range and create huge volume sales growth across Morrisons largest format, flagship sized supermarkets.

Supermarket Sampling & Sales Activation Morrisons, Experiential Sampling at Asda Supermarkets with AVA Berries, shopper marketing, Morrisons shopper agency, retail marketing agency, active campaign

Many of Morrisons’ stores are located in busy city centre high street locations and also in busy suburban retail areas. These types of locations enable us to create a compact pop up sampling experience in front of the main entrances of their stores, to engage thousands of shoppers on arrival. With expert guidance, we will select the most relevant stores, which will deliver the highest yield sales results for your brand.

Experiential Marketing With True Nopal in Waitrose Supermarkets, shopper marketing, Waitrose shopper agency, retail marketing agency, examples

Waitrose Product Sampling

Waitrose stores are arguably the king of premium high street grocery retailing; and their portfolio of high street stores enable fantastic supermarket sampling opportunities for your brand. Their main entrances open out onto busy high streets, often located close to busy tube stations, shopping streets and office areas, where we can present thousands of your product samples to Waitrose shoppers.

Safe Sampling at Waitrose Supermarkets with Crosta & Mollica, Covid safe, active campaign, affiliate marketing, shopper marketing

We will help guide and then supply you with the attractively style sampling set up that is ideally suited for Waitrose stores, pick out the most relevant tours and create a supermarket sampling roadshow plan that is ideally suited to both fit with your budget and create measurable sales uplifts for your brand.

Supermarket Sampling Case Studies


Nuii Ice Cream Sampling




Fulfil Product Sampling

Clean Co Twin Store Retail Sampling

Mighty Pea Safe Sampling

    Your Details


    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5









    Activity Location Options

    Which types of locations are of most potential interest

    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent



    Fan Oven
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler


    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation



    function mycustom_wp_footer() { ?>