Create effective sampling experiences at any supermarket chain to drive immediate and sustained retail sales growth
What’s the Top Line?
- Position an effective sampling experience at the front entrance of busy stockists.
- Engage all shoppers on arrival with your taster samples & key messaging.
- Create easily measurable, immediate and sustained retail sales growth.
Why Do I Need to Do This?
- Make new launches stick, driving real retail sales growth for your priority lines.
- Re-invigorate tired lines, creating new growth at full RRP & prevent de-listing.
- Create massive scale Rate Of Sales to show both existing & prospective buyers.
Which Stores Can I Cover?
- Supermarkets: Tesco, Sainsbury’s ASDA, Morrisons, Waitrose, Booths, Lidl, Aldi, Iceland etc.
- Convenience Retailers: Tesco Express, Sainsbury’s Local, WHSmiths, Budgens, Boots, B&M, etc.
- Specialist: Holland & Barrett, Whole Foods, Planet Organic, John Lewis, Independents, etc.
Tesco Product Sampling
Product sampling at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake. Tesco allow us to use the areas in front of their supermarkets, to create pop up brand experiences for your brand, with full creative control. Our results speak for themselves: our Tesco campaigns have achieved sales upwards of 500 units, per store per day.
Each day, your brand will be visible to and engage with thousands of Tesco shoppers, who will discover, try and buy your range. We will plan all aspects of your Tesco activity, select the largest format stores, in the most demographically aligned areas, which stock your widest range; and map out a touring roadshow, scaled up or down in size to suit your budgets. You only need to provide us with the artwork, stock and Tesco product codes, to allow us to bring the whole experiential marketing experience to life for your brand across Tesco.
You can activate your retail sales growth across Sainsbury’s using sampling. The optimised way to activate at Sainsbury’s is flexible to suit your store listing and budget. LINK will guide you through the options and provide you with the most effective method to create both immediate and measurable retail sales growth for your brand. Sainsbury’s offer huge audience reach and the ability to host a pop up sampling experience which can be positioned directly in front of their main entrances.
In front of stores or inside of the main entrance foyers. From Sainsbury’s locals in stations and high streets, to the largest format Sainsbury’s Superstores are all available to sample at. Sainsbury’s allow experiential sampling experience in their stores, to engage Sainsbury’s shoppers on arrival. LINK will either book the event sites via the official channels or provide effective options for any sized budget.
ASDA Product Sampling
Product sampling at ASDA Supercentres and ASDA Superstores allow massive scale audience reach to budget conscious shoppers who look for great brands, at great value. With so many brands available in these large format stores, experiential product sampling at ASDA (also known as ASDA car park sampling), will deliver huge scale brand exposure and sales for your brand. By positioning the event area in front of each ASDA, you reach buyers in active buying mode, before they start their shopper journey.
While we can and do organise in store sampling or on aisle sampling at ASDA, we do not recommend it in comparison with the level of brand engagement, outreach and sales uplift that your brand can achieve by setting up a brand experience sampling area in front the entrance area to a large ASDA supermarket. ASDA allow full creative control to create and tour an attractively styled supermarket sampling event area in front of their largest format stores. We will help you to select the largest stores, in the most relevant areas, which house the widest range of your stock to undertake your supermarket sampling roadshow. Get in touch to discuss your campaign with us today.
Morrisons Product Sampling
Morrison’s have a fantastic array of both massive sized supermarkets and city centre supermarkets, both of which are ideal for supermarket product sampling, experiential marketing and retail sales activation.
We can create a pop up experiential marketing experience to present your brand, sampling your stocked range and create huge volume sales growth across Morrisons largest format, flagship sized supermarkets.
Many of Morrisons’ stores are located in busy city centre high street locations and also in busy suburban retail areas. These types of locations enable us to create a compact pop up sampling experience in front of the main entrances of their stores, to engage thousands of shoppers on arrival. With expert guidance, we will select the most relevant stores, which will deliver the highest yield sales results for your brand.
Waitrose Product Sampling
Waitrose stores are arguably the king of premium high street grocery retailing; and their portfolio of high street stores enable fantastic supermarket sampling opportunities for your brand. Their main entrances open out onto busy high streets, often located close to busy tube stations, shopping streets and office areas, where we can present thousands of your product samples to Waitrose shoppers.
We will help guide and then supply you with the attractively style sampling set up that is ideally suited for Waitrose stores, pick out the most relevant tours and create a supermarket sampling roadshow plan that is ideally suited to both fit with your budget and create measurable sales uplifts for your brand.