Door to door residential product sampling, marketing campaign, promotion, Covid Safe

Door to Door Product Sampling

Covid Safe, Hygienic Door To Door Product Sampling

Your brand can now deliver thousands of packaged product samples alongside your print material, directly into the post boxes of isolated consumers, totally avoiding face to face contact.

You can use our expertly managed door to door residential product sampling teams who are now fully equipped with PPE masks, gloves and goggles to ensure everyone’s complete safety during CV19.

Activate Supermarket Sales Growth by Supporting Isolated Consumers

You can select specific suburbs surrounding any of your stockists to deliver your product samples. Each sample will be carefully delivered into the letterboxes of houses and apartments, alongside just your printed leaflet which can detail your key messages, your retailers, your social media and an optional voucher.

Retailer Specific Sample Distribution

You can pick the focus of which chains of supermarkets to uplift sales into, which stock your products. You can use the targeted door drop sampling service to cover all chains of stores across Greater London and all other major cities right across the UK, including: Tesco, Asda, Sainsburys, Waitrose, Morrisons, Booths – or ANY other chain of retailers.

Door to Door Sampling is ideal for smaller format ambient products.

All you need to provide is the sampling stock, some art work assets and some store lists – Link will handle the rest.

Door to door safe sampling product demonstration for Plantastic Case Study, Covid safe, active campaign

Reliable Sample Delivery Logistics

All you need for your residential supermarket sampling campaign to go is your bulk quantity of palletised sampling stock delivered to one of our central food-grade warehouses. From there, our distribution teams break it up into regional store specific batches, ready for residential distribution across the UK.

Our nationwide network of professional team supervisors take their delivery into regional vans across the country. They are then supported by locally based brand ambassadors who undertake the door to door coverage, using pre-planned maps to suit your retailers.

Door to door residential product sampling, Covid safe

Due to the nature of the distribution, we recommend it is used for AMBIENT products. Please ask us for details on insulated enveloped and cold food supply chains for frozen or chilled products, which can also be arranged for small add on costs.

Detailed Activity Reporting

As standard, you will receive:

  • Pre-planned mapping to show the coverage for your range of retail stockists
  • Exact dates of the activity, allowing you to plan stock uplifts and measure your sales growth
  • Daily updates, with photos of your sample distribution teams in action, while it is live
  • Weekly reporting to show details of the coverage achieved and photos from each area
  • If you share EPOS sales data with us, we will also provide you with RoS uplift analysis too
Door to door sample drops, promotion, Covid safe

Scalable Door To Door Coverage – Flexible Costs

As a standard service, we recommend covering 5,000 houses surrounding each store. These are typically within a ONE mile radius of each primariy stockist. Your samples and audience reach then scale up in size to suit how many stores you want to cover.

  • Leaflets can be added on for a small additional cost. Please ask for an optional add on cost to suit the size, quantity and print specification.
  • Costs vary according to the bulk size and weights of your products (number of van loads required per thousand), so the above scale is an accurate, but average indication. Please get in touch for a product specific cost to suit your brand, retailer and budget.
Door to door residential product sampling, marketing campaign, promotion, Covid Safe

Why You Can Trust Us With Your Brand?

Link Communication are a specialist product sampling expert, with 23 years of consistent, daily experience in helping brands to grow, using product sampling. This is our specialist skill set, what we have spent years delivering, refining and mastering.

We are acutely aware of the sensitivities of brand marketing during CV19; which is why we have set up this residential sampling service. All of the teams are fully equipped with PPE equipment, so there is ZERO risk for themselves or anyone. The teams are split into isolated solo groups, co-ordinated by a team leader – enabling everyone to work at safe distances from one another at all times.

If you are wondering about the ability to deliver your bulky product samples door to door, we have distributed 30 million (heavy) Phonebooks for BT, door to door. During their campaign our coverage was independently cross checked and we were consistently ranked as their highest performing delivery provider with an average score of 98.8% reach and recall rate into randomised properties in the coverage areas (vs their other delivery providers who ranked below 60%).

Link Communication are 2019 and also 2018 Gold Award winners for THE MOST EFFECTIVE RETAIL SALES EXPERIENCE, at the Field Marketing and Brand Experience Awards. To win this award, the campaigns have to deliver verifiable, measurable sales growth on an immediate and sustained basis to a higher standard than any other campaign, from any other marketing initiative.

We can prove what we do works, or we don’t do it.

Door to door residential product sampling, promotion, marketing campaign, Covid safe

New Covid Safe Distribution Equipment

Your new demonstration event kit should be uniquely designed to reflect your unique brand personality, the needs of your on site catering – and also now include the following remit of ‘Covid Safe’ upgrades:

  • Clear screens and masks for friendly and safe interaction
  • Social distancing signage on the floor and at eye level
  • Touch free hand sanitiser with usage encouragement
  • Sanitising of equipment between customer interactions
Door to door residential product sampling, promotion, marketing campaign, Covid safe

FAQ’s About Door to Door Supermarket Sampling

What will I need to provide?

Samples, store lists and art-work assets. Literally that’s it. We can do everything else for you!

What’s the booking lead time?

We react quickly. In most cases, we can get your campaign up and running within about two weeks from approval. Then depending on the scale, we can normally complete your coverage within a couple of weeks from commencement.

Can I provide my own leaflets?

Sure, it is flexible to suit. We can either provide you with a low cost print quote, which is normally cheaper than you can provide for yourself. As standard, we print on to an A5 sized eco-friendly recycled art paper with a substantial feel 170 gsm. Alternatively, you can send your print to us.

Who does the leaflet design?

That’s flexible too. You can either provide us with print ready art-work or we can create an effective design to accompany your sample that is in line with your brand guidelines. We do this everyday, so what might take you or your designs weeks to progress may be achieved in a couple of hours with our in house specialists.

Can I add on a measurable voucher?

Yes, while it is not essential, we do encourage vouchers, as they provide a measurable way to see the impact. They are not the only way to measure Rate of Sale increases, but it does help incentivise the purchase from the sample recipients, who may be buying your product for the first time.

We recommend obtaining your voucher barcodes from a national couponing company like Valassis who can provide you with a coupon to use on the flyer which is redeemable at any retailer. Alternatively, if it is retailer specific (eg: just Sainsburys) you can get your Buyer to generate a barcode for you.

What if my product doesn’t fit through a letter box?

We can still help! You have options too:

With a little lead time, we can provide individual serving sachets, in fully printed packs for door to door sampling. We work with a number of specialist food packing services who can take a bulk supply of your products and convert it to a beautiful single serve sachet.

Alternatively, we can leave a single pack outside of the door of each recipient household and post the leaflet through. If it’s packaged in cardboard, we can add on a water-tight transparent bag made from potato starch (plants not plastic) for just a couple of pence per sample.

Can I time my distribution to promotional periods?

Yes, absolutely! If we can just plan in a few weeks for logistics, mapping and staff planning, we can make you samples land through letter boxes, when you products are on promotion in store.

Check out some summary case studies

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