Essex Police - Domestic Abuse Awareness Campaign, Dec 2020 Print Displays 5

PRINT DISPLAY AND DISTRIBUTION

NATIONAL COVERAGE > HIGHLY TARGETED > LOW COST

Leaflet and Poster Display Service, shopper marketing campaign, shopper agency, experiential sampling, retail marketing agency, active campaign
TYPES OF COVERAGE LOCATIONS

Your posters, leaflets or other types of Point of Sale (POS) materials can be displayed across all types of business including:

Grocery: Supermarkets / Convenience Retailers / Discount Retailers / Independent Retailers / Post Offices / Petrol Stations
Food Service: Take-aways / Coffee Shops / Restaurants / Delis / Cafes / Pubs / Bakeries
Leisure: Gyms / Leisure Centres / Entertainment Venues / Salons
Health: Doctors Surgeries / Dentists / Opticians / Covid Testing & Vaccination Sites
Educational: Nurseries / Primary Schools / Secondary Schools / Colleges / Unis
Students: Halls of Residences / Student Residential Areas / Campus Buildings

You can work with our expert campaign planners to create a customised, optimised list of relevant location types, across a geographically aligned catchment area to suit your needs.

This is a flexible service, designed around creating maximum impact for you.

Blue Whale Retailer Product sampling with Apple Orchid, shopper marketing campaign, shopper agency, experiential sampling, retail marketing agency, active campaign
MAKING VISUAL PRINT DISPLAYS

This is not a drop and run service, but a visual display service. The professional teams of distributors will present the material and negotiate the best possible range of displays for you within each location.

Depending on the size of the premises, this can include:

– Store entrance areas, on windows, doors, etc.
– Community notice boards (posters and flyers).
– On or by the tills, where shoppers load bags.
– On the walls, and in customer waiting areas.
– In staff rooms, canteens or rest rooms.

Print Displays and Retail POS Distribution Service, shopper marketing campaign, shopper agency, experiential sampling, retail marketing agency, active campaign Print Displays and Retail POS Distribution Service
NATIONWIDE LOGISTICAL COORDINATION

Over the past 23 years, Link Communication has developed its own directly contracted nationwide teams of professional distribution staff who provide a reliable service across the entire UK.

You can utilise these reliable teams of team leaders and distribution staff to delivery your messages to the exact areas where you need coverage.

COVID COMPLIANT, GUARANTEED SAFE SERVICE

All delivery staff are equipped with relevant PPE top allow them to perform the coverage in full safety for the location staff, the public and themselves.

From 2020, staff wear face masks as standard. All staff are Covid checked and are scheduled in their own work bubble.

POS Print Displays Leaflet and Poster Display Service with Moneygram, shopper marketing campaign, shopper agency, experiential sampling, retail marketing agency, active campaign
OPTIONAL PRINT DESIGN & PRINT PRODUCTION

Our service enables you to design, print and display all types of materials, including:

– Leaflets
– Posters
– Point of Sale Materials (POS) of all types

Our mass scale printing facilities typically saves our clients hundreds or thousands of pounds on printing costs. Just ask for an optional quote – and save £££.

It’s fast too. We react quickly and can normally turn around all types of print jobs round in a few days. You can pick from printing on eco-friendly recycled art paper, thick glossy flyers or budget options that still give a professional impression.

BRANDED UNIFORMS

In addition to the PPE, you can equip the team with ID badges and branded uniforms too. This can be jackets or high vis vests, with your campaign logos and messages – which often aids increased coverage.

It’s just a small one-off cost to create the branded garmets, that the team will re-wear each day, when professional representing your organisation.

Print Displays and Retail POS Distribution Service with The Guardian, shopper marketing campaign, shopper agency, experiential sampling, retail marketing agency, active campaign
CAMPAIGN REPORTING

Each day of activity is closely managed by teams of distribution staff who will photograph aspects of their coverage, to provide evidence of their work each day.

These photos and distribution locations is then collated by the head office campaign coordinators; who provide you with daily updates and detailed activity reports.

SOUND USEFUL?

Get in touch with one of our expert campaign planners to discuss your options and receive a bespoke campaign strategy back for your next step review.

Call: 0113 278 7808   or   Email: info@linkcommunication.co.uk

PRINT DISPLAY AND DISTRIBUTION CASE STUDIES

NHS Ambulance Service - Poster and print display
NHS & AMBULANCE SERVICE – COVID TREATMENT AT HOME LEAFLET DISPLAYS

– Print production, targeted distribution and effective displays of 65,000 four page flyers across the east of England.
– Pre-planned tour schedule across 350 supermarkets within the target regions, with flyers arranged onto multiple tills, customer service desks, windows, doors, cash points, staff rooms and community notice boards.
– Print made into small stacks for collection as leaflets and also unfolded to be displayed as posters across each site.
– Effective coverage activated across all requested sites (and more) within two weeks of campaign approval.

Poster and print display with NHS, marketing campaign, promotion, shopper agency
POLICE – DOMESTIC ABUSE POSTER & LEAFLET DISPLAYS

– Domestic Abuse Awareness Campaign using Covid safe delivery and display teams during Lock-Down for Essex Police Force.
– Low cost print and effective delivery of 250,000 four page A4 leaflets used as both leaflets and posters.
– Print displays across 300 supermarkets of all chains, including all regional Tescos, Asdas, Sainsburys, Morrisons, Waitrose, Co-ops, Icelands, etc, etc.
– Print displayed across tills, on notice boards, customer service desks, in customer toilets, in staff rooms, community notice boards.

Leaflet and Poster Display and Distribution Service with Essex Police, marketing campaign, active campaign, shopper agency, retail marketing agency
POLICE – WE VALUE DIFFERENCE, ETHNIC RECRUITMENT LEAFLET DISPLAY CAMPAIGN

– Covid safe delivery and display of print materials across 800 different venues within the Essex Policing region.
– Coverage with all chains of supermarkets, convenience retailers, ethnic food stores, take-aways, restaurants, independent retailers, doctor’s surgeries, dentists, Covid testing and Covid vaccination centres.
– Print displayed across tills, on notice boards, customer service desks, in customer toilets, in staff rooms, community notice boards.
– Ongoing print production and display coverage for a range of Covid communications across Police, Fire and other Emergency Services.

Blue Whale Retailer Sampling Retail Merchandising, Print Displays and Retail POS Distribution Service, marketing campaign, promotion
BLUE WHALE APPLES – RETAIL MERCHANDISING

– Point of Sale Displays, decorating the Blue Whale apple displays across all hundreds of retailers to drive visual impact and sales.
– Production of POS materials including posters, leaflets, shelf signs, branded flags and other promotional decorations.
– Creative displays of branded materials effectively installed in all retailers, using in store visual merchandising display teams.
– Long standing client, partnering with Link for many years across all types of retail and trade event sites.

Print Displays and Retail POS Distribution Service with Moneygram, marketing campaign, promotion
MONEYGRAM – POST OFFICES & TRAVEL AGENT MERCHANDISING

– Installation of new MoneyGram branded posters, leaflets, and POS signage into hundreds of Post Offices and Travel Agents across the UK.
– Print materials promoted the newly launch MoneyGram money transfer service in each targeted venue, to staff and customers.
– Uniformed brand ambassadors displayed the print materials and explained the service to the staff in each venue.
– Hundreds of venues decorated with the posters, flyers and other POS materials, during the campaign launch period.

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