United Utilities: Experiential Demonstrations & Consumer Engagement

• Creation of a fun, participatory fun fair style game to engage and educate people on ‘what not to flush’.
• Customers encouraged to throw branded toilet rolls and wet wipes into either a toilet or waste bin.
• Physical enactment of required behavioural change instigated, encouraged with crowds of onlookers cheering.
• Repeated annual deployment of roadshow across shopping malls, directly reaching over 150,000 people.