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United Utilities

United Utilities: Experiential Demonstrations & Consumer Engagement


  • Creation of a fun, participatory fun fair style game to engage and educate people on ‘what not to flush’.
  • Customers encouraged to throw branded toilet rolls and wet wipes into either a toilet or waste bin.
  • Physical enactment of required behavioural change instigated, encouraged with crowds of onlookers cheering.
  • Repeated annual deployment of roadshow across shopping malls, directly reaching over 150,000 people.

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